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- All HBS Web (11)
- Faculty Publications (2)
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- September 2018 (Revised March 2019)
- Case
Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning
By: Stephen A. Greyser and Michael Mondello
Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of brand-building and community commitment. Strategic philanthropy is unusual in sport. Tampa Bay is historically a non-traditional... View Details
Keywords: Brands and Branding; Philanthropy and Charitable Giving; Business and Community Relations; Sports Industry; Tampa
Greyser, Stephen A., and Michael Mondello. "Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning." Harvard Business School Case 919-403, September 2018. (Revised March 2019.)
- September 2018 (Revised March 2019)
- Teaching Note
Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning
By: Stephen A. Greyser and Michael Mondello
Teaching Note for HBS No. 919-403, “Philanthropy and Brand-Building: Jeff Vinik and the Tampa Bay Lightning.” Includes objectives, study questions, analysis and discussion points, and teaching plan—covering both traditional brand-building and the role of distinctive... View Details
- 20 Dec 2015
- News
The Season's of a Man's Life
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
School Case 919-403 Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning Owner Jeff Vinik and top management of the NHL Tampa View Details
Keywords: Dina Gerdeman
- 24 Apr 2020
- Op-Ed
Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19
Newton, Philip Rivers, Teddy Bridgewater, Dak Prescott, Jameis Winston, Ryan Tannehill, Marcus Mariota, and Case Keenum amongst others. Many have already found new homes—Tom Brady signed with the Tampa Bay... View Details
- 01 Mar 2014
- News
Insight: Yenball
grounds, so getting people to the park is key.) And for tourists looking to make the trek from Japan to catch a game, cities like New York and LA have the added benefit of offering an attractive destination. "It's obviously a long commute," says Greyser. A trip from... View Details
- 25 Oct 2011
- Research & Ideas
Chasing Stars: Why the Mighty Red Sox Struck Out
Anaheim Angels starting pitcher John Lackey, signed in December 2009 to a five-year $85 million deal; San Diego Padres first baseman Adrian Gonzalez, lured in 2011 by a seven-year deal at $154 million; and Tampa View Details
- 01 Feb 1998
- News
Running Up the Score
visible component of a business with increasingly explosive, multifaceted economic aspects. Yet despite these turbulent conditions, there's no shortage of new ownership wanting to jump into the game. For example, two new baseball franchises, set to debut in Phoenix and... View Details
Keywords: Garry Emmons