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  • All HBS Web  (40)
    • News  (13)
    • Research  (24)
  • Faculty Publications  (2)

Show Results For

  • All HBS Web  (40)
    • News  (13)
    • Research  (24)
  • Faculty Publications  (2)
Page 1 of 40 Results →
  • May 2023
  • Article

How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates

By: Caroline Le Pennec and Vincent Pons
We use two-round survey data from 62 elections in 10 countries since 1952 to study the formation of vote choice, beliefs, and policy preferences and assess how televised debates contribute to this process. Our data include 253,000 observations. We compare the... View Details
Keywords: Political Debates; TV Debates; Voting; Political Elections; Decision Choices and Conditions
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Le Pennec, Caroline, and Vincent Pons. "How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates." Quarterly Journal of Economics 138 (May 2023): 703–767.
  • 21 Nov 2019
  • News

Do TV Debates Sway Voters?

Keywords: Danielle Kost
  • 19 Nov 2019
  • News

Do TV Debates Sway Voters?

  • 22 Sep 2020
  • News

The minimal effects of TV debates between candidates

  • September 1994 (Revised January 1997)
  • Case

This Case Sucks: Beavis, Butt-head, and TV Content (A)

By: Joseph L. Badaracco Jr. and Jerry Useem
Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details
Keywords: Debates; Decision Choices and Conditions; Animation Entertainment; Fairness; Governance Controls; Media; Outcome or Result; Social Issues; Entertainment and Recreation Industry
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Badaracco, Joseph L., Jr., and Jerry Useem. "This Case Sucks: Beavis, Butt-head, and TV Content (A)." Harvard Business School Case 395-053, September 1994. (Revised January 1997.)
  • 10 Dec 2014
  • Research & Ideas

Minimum Wage Debate Is Really About Social Values

Suddenly, the minimum wage debate is on high boil. Perhaps spurred by growing concern over wealth inequality, minimum wage proposals are heating heat up in cities from Chicago to Albany, and in states from South Carolina to Florida.... View Details
Keywords: by April White; Retail; Manufacturing
  • 20 Oct 2020
  • News

Presidential Debates Have Shockingly Little Effect on Election Outcomes

  • 16 Jun 2003
  • Research & Ideas

Historical Perspective: Levitt Shaped the Debate

Agree or disagree—and even his colleagues disagree—Theodore Levitt's controversial article "The Globalization of Markets" reshaped the debate on globalism and consumer marketing, and continues to provide modern managers with... View Details
Keywords: by Sean Silverthorne
  • 29 Sep 2020
  • News

Do debates matter? Do they change minds about elections? Here’s what the data say

  • 15 Oct 2019
  • Working Paper Summaries

Vote Choice Formation and the Minimal Effects of TV Debates: Evidence from 61 Elections in 9 OECD Countries

Keywords: by Caroline Le Pennec-Caldichoury and Vincent Pons
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

Lawrence Summers had presided over the final interviews of world-renowned architects being considered for the science complex planned for Harvard's expanded campus in Allston. The selection process had absorbed nine months in 2005 and amplified the long-standing View Details
Keywords: Martha Lagace
  • 22 Nov 2004
  • Research & Ideas

Side Effects: The Case of Propecia

name of the drug and the problem it could correct, but would also have to include a list of major side effects. Trying to put side effects into context in a 30-second TV spot was next to impossible. "Reminder" ads could mention... View Details
Keywords: by Sean Silverthorne; Health; Pharmaceutical
  • 10 Sep 2013
  • First Look

First Look: September 10

of metrics to describe TV programs and broadcast advertising. Co-Founder and CEO Deb Roy said: "We want to measure audience engagement, not just media consumption." But what was the value of audience engagement? How could it be... View Details
Keywords: Sean Silverthorne
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

percent of US households. In other words, the only thing that differed between the two scenarios was the consumer’s income. But that made a big difference in participants’ perceptions, since they judged lower-income Joe's TV purchase... View Details
Keywords: by Rachel Layne
  • Web

The Gift of Global Talent

Talent is in High Gear 5 Oct 2018 William R. Kerr, Bloomberg TV “ This is a clear-eyed exposition of how talent moves around the world and why so much lands in the United States. Chock-full of compelling data, this book shows that the... View Details
  • 21 Aug 2020
  • Blog Post

Pursuing a JD/MBA Joint Degree

(EC) friends to discuss the latest ideas in the startup scene. Afterward, I head over to HLS where I am debating a recently issued statute interpretation from a Delaware bankruptcy judge with my 2L classmates. Finally, I end my day with... View Details
  • 04 Apr 2011
  • HBS Case

Reinventing the National Geographic Society

the same question Fahey debated with his team: to whom should this person report? To Fahey himself, signaling the importance of the role? To the Global Media Group, which is responsible for the magazine, book publishing, View Details
Keywords: by Sean Silverthorne; Publishing
  • 16 Aug 2018
  • News

Working with a Giver’s Spirit

re-investment has been the hallmark of his entire career. “When I applied to HBS, I was a TV reporter,” Ayala says. “I wanted to figure out how media can generate more profit and then therefore plow more money back into really useful... View Details
Keywords: Constantine von Hoffman
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

Chaturvedi of the School’s India Research Center. “These products have really grown in the last 15 to 20 years, and I was interested in looking at how they have been marketed,” says Deshpandé, who says the case generated a lively debate... View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • 05 Dec 2016
  • Research & Ideas

How The 2016 Presidential Candidates Misled Us With Truthful Statements

in the September 26 presidential debate to a question about a federal lawsuit that charged his family’s company with housing discrimination. His answer: “When I was really young, I went into my father’s company. We, along with many, many,... View Details
Keywords: by Dina Gerdeman
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