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(395)
- News (34)
- Research (261)
- Events (1)
- Multimedia (2)
- Faculty Publications (198)
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- March 2014
- Teaching Note
Formulating Strategy
- July 1989 (Revised November 1992)
- Background Note
Marketing Strategy Formulation
Identifies the elements of marketing strategy and introduces frameworks for strategic marketing decisions. The frameworks deal with market definition and selection, positioning and differentiation, and market entry/exit decisions. Other topics discussed include... View Details
Drumwright, Minette E., and Thomas J. Kosnik. "Marketing Strategy Formulation." Harvard Business School Background Note 590-001, July 1989. (Revised November 1992.)
- Research Summary
Formulating technology commercialization strategies
Even if young organizations succeed in acquiring the specialized talent necessary to further develop a recently-discovered technology, they may face an uncertain path in commercializing the original invention. Initial conceptions of what might constitute a useful... View Details
- February 2003 (Revised December 2005)
- Case
Susan Griffin: Formulation of a Long-Term Investment Strategy
By: Dwight B. Crane and Julia Stevens
Susan Griffin, owner and cofounder of a small manufacturing company, is formulating a long-term investment strategy. Griffin plans to sell her $10 million company and invest the revenue. She must decide how to allocate her investment so that she can rely entirely on... View Details
Crane, Dwight B., and Julia Stevens. "Susan Griffin: Formulation of a Long-Term Investment Strategy." Harvard Business School Case 203-072, February 2003. (Revised December 2005.)
- April 2020 (Revised January 2021)
- Module Note
Crafting Strategy
This note provides an introduction to crafting strategy following an options-led approach. It provides an overview of scenario planning, and it prepares students to describe firm strategy with succinct strategy statements. The note also briefly outlines other... View Details
Keywords: Strategy Formulation; Options; Scenario Planning; Scenarios; Strategy Definition; Strategy; Strategic Planning
Casadesus-Masanell, Ramon, Ashish Nanda, and Jan Rivkin. "Crafting Strategy." Harvard Business School Module Note 720-407, April 2020. (Revised January 2021.)
- June 2012 (Revised December 2017)
- Technical Note
Strategy and Strategic Decisions
This note introduces a framework for formulating strategy that helps a manager identify which decisions are strategic—and thus which decisions to focus on (both when developing strategy and when executing it)—and that provides a practical test for whether a particular... View Details
Keywords: Formulating Strategy; Strategic Theory; Strategy Test; Strategic Analysis; Strategy; Theory; Strategic Planning
Van den Steen, Eric. "Strategy and Strategic Decisions." Harvard Business School Technical Note 712-500, June 2012. (Revised December 2017.)
- Article
The Strategy in Competitive Interactions
This paper reviews, discusses, and expands the “core guidance” definition of strategy as “the smallest set of choices to optimally guide (or force) other choices.” It first discusses what this definition contributes to the existing proposed definitions. It then... View Details
Keywords: Strategy Formulation; Strategy Definition; Strategy; Competition; Analysis; Competitive Strategy; Decision Making
Van den Steen, Eric J. "The Strategy in Competitive Interactions." Strategy Science 3, no. 4 (December 2018): 574–591.
- 04 Jun 2024
- Cold Call Podcast
How One Insurtech Firm Formulated a Strategy for Climate Change
- March 1992
- Article
The Strategy of Control: How Accounting Information Helps to Formulate and Implement Business Strategy
By: Robert L. Simons
Simons, Robert L. "The Strategy of Control: How Accounting Information Helps to Formulate and Implement Business Strategy." CA Magazine (March 1992), 44–50.
- February 2008 (Revised February 2015)
- Exercise
Your Strategy—A Strategy Formulation Exercise for the General Management Program (GMP)
By: Tarun Khanna, Robyn C. Davis and Stephanie R. Khurana
This exercise is meant to help students take strategy concepts learned and adapt/apply them to their organizations. View Details
Khanna, Tarun, Robyn C. Davis, and Stephanie R. Khurana. "Your Strategy—A Strategy Formulation Exercise for the General Management Program (GMP)." Harvard Business School Exercise 708-494, February 2008. (Revised February 2015.)
- Article
Formulating Channel Strategy in a Rapidly Changing Market: A Case Study and Recommendations
Cespedes, Frank V. "Formulating Channel Strategy in a Rapidly Changing Market: A Case Study and Recommendations." Journal of Managerial Issues 4, no. 4 (Winter 1992): 17–26.
- October 2018
- Article
Strategy and the Strategist: How it Matters Who Develops the Strategy
This paper addresses primarily two questions. First, when (and why) should a company’s strategy be developed by its CEO versus by some outside analyst or other insider? Second, how does strategy interact with vision (in the sense of a strong belief about the right... View Details
Van den Steen, Eric J. "Strategy and the Strategist: How it Matters Who Develops the Strategy." Management Science 64, no. 10 (October 2018): 4533–4551.
- Teaching Interest
Strategy and Technology
Overview
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What are effective strategies for winning in markets with strong network effects? How should... View Details
- August 2017
- Article
A Formal Theory of Strategy
What makes a decision strategic? When is strategy most important? This paper formally studies these questions, starting from a (functional) definition of strategy as “the smallest set of choices to optimally guide (or force) other choices.” The paper shows that this... View Details
Van den Steen, Eric J. "A Formal Theory of Strategy." Management Science 63, no. 8 (August 2017): 2616–2636.
- 26 Mar 2006
- Research & Ideas
The Office of Strategy Management
formulation and strategy execution. . . . [But] it doesn't have to be like this." Successful companies, they write, are establishing a new corporate-level unit called the office of View Details
Keywords: by Martha Lagace
- Teaching Interest
Strategy
By: Jan W. Rivkin
The objective of this course is to help students develop the skills for formulating strategy, and provides an understanding of:
- A firm's operative environment and how to sustain competitive advantage.
- How to generate superior value for... View Details
- Teaching Interest
Strategy
By: Frances X. Frei
The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:
- A firm's operative environment and how to sustain competitive advantage.
- How to generate superior... View Details
- November 1983 (Revised October 1988)
- Case
Canon Inc.: Worldwide Copier Strategy
Describes Canon's worldwide strategy in the copier business. Designed to be used to explore strategy formulation in a worldwide industry, and the principles of international competition. View Details
Keywords: Values and Beliefs; Global Strategy; Marketing Strategy; Business Strategy; Competitive Strategy; Manufacturing Industry
Porter, Michael E. "Canon Inc.: Worldwide Copier Strategy." Harvard Business School Case 384-151, November 1983. (Revised October 1988.)
- May 1994 (Revised May 1995)
- Case
Laura Ashley (B): Defining a Strategy
By: Richard L. Nolan
A turnaround CEO engineers a business transformation and formulates short-term and long-term strategy after assessing the business situation. View Details
Keywords: Organizational Change and Adaptation; Change Management; Management Teams; Business Strategy; Consumer Products Industry; Apparel and Accessories Industry
Nolan, Richard L. "Laura Ashley (B): Defining a Strategy." Harvard Business School Case 194-143, May 1994. (Revised May 1995.)