Stickiness - Publications - Faculty & Research

18 Dec 2013
News

A Sticky Wicket: India’s Economic Dilemma

04 Apr 2016
News

How to Negotiate Situations That Feel Hopeless

01 Mar 2024
News

the sport a handy balance of attractiveness for new entrants and stickiness for the long-timers. Seniors, in particular, couldn’t get enough of it. McCarthy and Gordon observed the mob scenes at public courts everywhere and decided to... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

01 Dec 2023
News

Thinking Ahead

it doesn’t become a habit once insurance stops paying for the program; there isn’t the same social, sticky quality Lee herself discovered when she started rowing on the lightweight crew team in college. “What if there was an option that... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

can feel out of reach. How do we leave the comfort of our homes, step away from our screens, and interact face to face? How do we create genuine bonds with people we’ve just met, and how do we maintain those ties? Even the most resilient social butterflies among us... View Details

Keywords: Publishing Industries (except Internet); Information

01 Sep 2023
News

Case Study: The Home Team

Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details

Keywords: Jen McFarland Flint; Real Estate

01 Mar 2007
News

Ideas That Stick

demonstrate in their book, Made to Stick: Why Some Ideas Survive and Others Die (Random House, 2007). They chronicle not only urban legends but real-life success stories, explaining how six principles of stickiness (simple, unexpected,... View Details

Keywords: Lewis I. Rice; Publishing Industries (except Internet); Information

11 Sep 2009
News

I Network, You Network, He, She, It Networks…

interviewed on the CBS Early Show about holiday tipping in a recession. In no-nonsense, rapid-fire style, the neatly-coiffed brunette whipped through the many sticky wickets that can plague a job-hunting MBA, answering perennial questions... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

15 Dec 2024
News

After Ozempic

Back before Ozempic, when Kate Mulroney (MBA 1984) spoke at technical conferences about her work at Novo Nordisk, people often assumed she was talking about Novartis. “I’d have to explain that’s a Swiss company; we’re Danish,” says Mulroney, now head of advanced... View Details

Keywords: Jen McFarland Flint; Illustrations by Pete Ryan; Ambulatory Health Care Services; Health, Social Assistance

01 Jun 2015
News

Screen Grab

storytelling. “The emotional bond that people have with content is so rich and so lasting that it feels like something more than a consumer product,” says Delph. “Sharing that experience with consumers creates a stickiness to the business... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

Publications