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Stephen A. Greyser
Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A graduate of Harvard College and Harvard Business School, he has been active in research and teaching at HBS since 1958. He was also an editor at the...
Faculty
Stephen P. Bradley
Professor Bradley is the William Ziegler Professor of Business Administration Emeritus at the Harvard Business School. In addition to teaching Management and Strategy in the Owner President Management Program and leading an Immersion Experience Program (IXP) in Turkey this year, he is the faculty chair of two executive programs, Strategy: Building and Sustaining Competitive...
- 04 Feb 2014
- First Look
First Look: February 4
http://sloanreview.mit.edu/article/the-art-of-strategic-renewal/ August 2013 Journal of Development Economics Political Reservations and Women's Entrepreneurship in India By: Ghani, Ejaz, William R. Kerr, and Stephen D. O'Connell... View Details
Keywords: Sean Silverthlorne
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are... View Details
Keywords: Dina Gerdeman
- 12 May 2009
- First Look
First Look: May 12, 2009
Authors:Eric J. Van den Steen Publication:American Economic Review (forthcoming) Abstract This paper develops a theory of the firm in which a firm's centralized asset ownership and low-powered incentives give the manager, as an... View Details
Keywords: Martha Lagace