Sports Apparel - Publications - Faculty & Research

13 Oct 2010
News

Nike takes NFL apparel deal from Reebok

13 Oct 2010
News

Will a CEO Change Reignite Under Armour Stock?

01 Feb 1998
News

about broadcasting rights, the licensing of merchandise, sports apparel and equipment, product endorsements, and sponsorships of sports, teams, and sports-related events." It is only in recent decades that... View Details

Keywords: Garry Emmons

01 Jun 2014
News

Faculty Q&A: The Cup Runneth Over

fans were forced by FIFA to remove their pants before entering the stadium. As a result, hundreds of fans watched the game in their underwear. Needless to say, the Dutch brewery reaped a marketing bonanza. For the big athletic equipment and View Details

Keywords: Garry Emmons

01 Dec 2007
News

Lighten Up

eliminated zippers, pockets, heavy buttons, and other embellishments that can add up to extra pounds. The company’s apparel and gear stand out for their simple but functional designs, brilliant colors, and, of course, light weight. Soon... View Details

Keywords: Kathryn Jones; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Sporting Goods, Hobby, Musical Instrument, and Book Stores

01 Dec 2017
News

Yoga Inc.

Wanderlust is built on “the pillars of mindful living,” of which yoga is one, along with the arts, personal spirituality, environmentalism, and “conscious consumerism.” Attendees tend to snap up equipment, accessories, and apparel View Details

Keywords: Deborah Halber

09 Mar 2023
News

Four Alumni Clubs Mark Milestone Year

HBS senior lecturer David Edelman exploring "The Future of AI and the Customer Experience." Upcoming discussions in the series include "The Future of Leadership in the Digital Era," "ChatGPT and the Future of AI," and "The Future of View Details

Keywords: Margie Kelley

01 Sep 2007
News

Riding It Out

employees. In 2005 and 2006 it made the Inc. 500 list as one the country’s fastest-growing private companies, with revenues increasing by 46 percent just last year. The company’s expansion into horse-related products like halters, blankets, fly spray, and riding View Details

Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

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