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- 11 Apr 2008
- News
Olympic sponsorship isn't an automatic gold medal
- 20 Jul 2021
- News
How Adidas Helped Monetize the Olympics (Preview Video)
- 12 Mar 2021
- News
My Favorite Case
team—and everything they owned was riding on Carter Racing having a successful season. But after their car had suffered engine failure in several of their last outings, BJ Carter has an hour to decide whether or not to risk their existing View Details
- 01 Mar 2004
- News
Derek Ferguson
describing how Apple paid to have its iPod placed in a P. Diddy music video. “Some extremists think that recorded music will be free in ten years,” Ferguson comments. “Companies will make money by selling sponsorship around the content.”... View Details
- 01 Dec 2022
- News
Full Court Press
breaking into the African market, Williams says, and NBA Africa has existing partnerships and sponsorships with the likes of Hennessy and Nike. “But for us to serve some markets best—as well as to be an entity that contributes to Africa’s... View Details
Keywords: Dan Morrell
- 24 Apr 2014
- News
Giving students a chance to attend elite private schools
Teresa Clarke (AB 1984, JD 1987, MBA 1988) reflects on helping start the Student Sponsorship Foundation of South Africa to give black students the opportunity to attend elite private schools. (Published April 2014) View Details
- 13 Oct 2020
- News
Running a Decathlon
Patton was involved with Academic Decathlon, the competition grew quickly. Sponsorships from Northrop Corporation, American Honda Foundation, and others provided support for the program and scholarships for student winners. “The objective... View Details
- 01 Jun 2010
- News
Noted & Quoted
believe it or not, is its own country.” — MICHAEL SKELLY (MBA ’91), founder of Houston-based Clean Line Energy Partners, at the HBS “Think Tank on Energy, the Environment, and Business” conference, March 5, 2010. “You sell tickets, you sell suites, you sell View Details
- 01 Jun 2002
- News
In the Driver's Seat
investors will get their money back with interest.) Sponsorships will be another important source of potential revenue. “We're trying to take a different approach to the business than just, ‘Let's go racing,' ” Hitchcock told the... View Details
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
In his MBA elective, The Business of Sports, Professor Stephen A. Greyser brings an insider's knowledge to topics such as league development, sports and the media, corporate sponsorship of sports, marketing for teams in turnaround... View Details
Keywords: Marguerite Rigoglioso
- 01 Feb 1998
- News
Kicking Off a Startup: Jennifer Rottenberg (MBA '96)
- a strategy, marketing, and athlete representation firm she founded - has been selected by the league's seed investors to create and manage the new league. The league's marketing strategy is "a hybrid of the ABL and WNBA women's basketball models," Rottenberg says.... View Details
Keywords: Nancy O. Perry
- 01 Jun 1999
- News
New York Club Names Entrepreneur of the Year
with attendees than a simple awards dinner," said cochair Suzanna DeBaca (MBA '92). "Our next event will capitalize on this as well as provide additional opportunities for networking." Anyone wishing to nominate a company or inquire about a View Details
- 01 Dec 2017
- News
Flight Path
mall in Los Angeles. November 2016 DRL partners with Bud Light to find the next professional drone racer, recruited through DRL’s online simulator and a live tournament. February 2017 DRL signs a multiyear title sponsorship with German... View Details
Keywords: Julia Hanna
- 21 Jun 2016
- News
Rescuing Families from ISIS-Led Genocide
Aziza’s main tasks have been fundraising and working with community and government officials to create a process that will facilitate the sponsorship of more families. “We’d love to have the funds to do something on a larger scale,” says... View Details
- 01 Apr 2001
- News
Teresa Clarke: An Advocate for Education in South Africa
before deciding to devote more time and energy to raising money for the Student Sponsorship ProgrammeSouth Africa (SSP-SA). With Nyagaka Ongeri (MBA 1997), Clarke cofounded SSP-SA in 1999. “We have a chance now to become a major player in... View Details
- 01 Mar 2014
- News
Insight: Yenball
"Making incremental revenue—in other words, commercializing—that's secondary," notes Greyser. "I would be surprised if any major league club made a signing decision with the thought that commercialization is going to be an important counterbalancing revenue stream." In... View Details
- 01 Dec 1996
- News
Victory Lap: Frazier, Olympics COO, Reviews the Games
body in the world is heavily sponsored by commerce, and commercial sponsorships are part of every major sporting event on the planet. The Olympic Games remain the only major competition of any sort that doesn't allow in-stadium signage.... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
sponsorships to Fortune 500 companies trying to reach our network of millions of K-12 students and their parents. new england TrophoMax® is the brand name for patented agricultural seed and leaf inoculants that have demonstrated crop... View Details
- 01 Jun 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
sponsorship to the club. With an expected increase in membership for 2001, the HBS Club of Puget Sound looks forward to an exciting future. Kwiker feels a tremendous sense of pride in the club’s progress. “It is the greatest feeling to... View Details
Keywords: Elena N. Berg