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- 11 Apr 2008
- News
Olympic sponsorship isn't an automatic gold medal
- 20 Jul 2021
- News
How Adidas Helped Monetize the Olympics (Preview Video)
- 12 Mar 2021
- News
My Favorite Case
team—and everything they owned was riding on Carter Racing having a successful season. But after their car had suffered engine failure in several of their last outings, BJ Carter has an hour to decide whether or not to risk their existing View Details
- 01 Mar 2004
- News
Derek Ferguson
describing how Apple paid to have its iPod placed in a P. Diddy music video. “Some extremists think that recorded music will be free in ten years,” Ferguson comments. “Companies will make money by selling sponsorship around the content.”... View Details
- 01 Dec 2022
- News
Full Court Press
breaking into the African market, Williams says, and NBA Africa has existing partnerships and sponsorships with the likes of Hennessy and Nike. “But for us to serve some markets best—as well as to be an entity that contributes to Africa’s... View Details
Keywords: Dan Morrell
- 24 Apr 2014
- News
Giving students a chance to attend elite private schools
Teresa Clarke (AB 1984, JD 1987, MBA 1988) reflects on helping start the Student Sponsorship Foundation of South Africa to give black students the opportunity to attend elite private schools. (Published April 2014) View Details
- 21 Jun 2016
- News
Rescuing Families from ISIS-Led Genocide
Aziza’s main tasks have been fundraising and working with community and government officials to create a process that will facilitate the sponsorship of more families. “We’d love to have the funds to do something on a larger scale,” says... View Details
- 01 Jun 2010
- News
Noted & Quoted
believe it or not, is its own country.” — MICHAEL SKELLY (MBA ’91), founder of Houston-based Clean Line Energy Partners, at the HBS “Think Tank on Energy, the Environment, and Business” conference, March 5, 2010. “You sell tickets, you sell suites, you sell View Details
- 01 Jun 2002
- News
In the Driver's Seat
investors will get their money back with interest.) Sponsorships will be another important source of potential revenue. “We're trying to take a different approach to the business than just, ‘Let's go racing,' ” Hitchcock told the... View Details
- 13 Oct 2020
- News
Running a Decathlon
Patton was involved with Academic Decathlon, the competition grew quickly. Sponsorships from Northrop Corporation, American Honda Foundation, and others provided support for the program and scholarships for student winners. “The objective... View Details
- 01 Feb 1998
- News
Kicking Off a Startup: Jennifer Rottenberg (MBA '96)
- a strategy, marketing, and athlete representation firm she founded - has been selected by the league's seed investors to create and manage the new league. The league's marketing strategy is "a hybrid of the ABL and WNBA women's basketball models," Rottenberg says.... View Details
Keywords: Nancy O. Perry
- 01 Jun 1999
- News
New York Club Names Entrepreneur of the Year
with attendees than a simple awards dinner," said cochair Suzanna DeBaca (MBA '92). "Our next event will capitalize on this as well as provide additional opportunities for networking." Anyone wishing to nominate a company or inquire about a View Details
- 01 Jun 1998
- News
Mark Tatum
director of sponsorships and marketing for Major League Baseball. His ultimate goal? "I'd love to own the Yankees," he says with a smile. It may have taken his parents some time to accept his change in career, but they couldn't be prouder... View Details
Keywords: Susan Young; photograph by Webb Chappell
- 12 Jul 2011
- News
Phone Fun
demographic’s attention. “TV is where we have to be,” said Braterman. The Adam & Eve advertising agency, which represents Phones 4u, recently arranged large sponsorship deals with a number of youth market shows, including ITV’s “Harry... View Details
- 01 Feb 1998
- News
Touching All the Bases: Stephen A. Greyser
In his MBA elective, The Business of Sports, Professor Stephen A. Greyser brings an insider's knowledge to topics such as league development, sports and the media, corporate sponsorship of sports, marketing for teams in turnaround... View Details
Keywords: Marguerite Rigoglioso
- 24 Apr 2014
- News
Identifying why the path to the top for women and racial minorities remains elusive
But having same-gender or same-race peers can hurt mobility because of within-group competition, which suggests that active sponsorship from senior professionals is needed to help underrepresented junior professionals rise through the... View Details
- 01 Jun 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
sponsorship to the club. With an expected increase in membership for 2001, the HBS Club of Puget Sound looks forward to an exciting future. Kwiker feels a tremendous sense of pride in the club’s progress. “It is the greatest feeling to... View Details
Keywords: Elena N. Berg
- 01 Jun 2003
- News
Against All Odds
(February 27, 2003) explained, “Mr. Bertarelli runs his America’s Cup team like a small global company, with over one hundred team members, drawn from fifteen countries, and eight specialist units covering everything from boat design and sail making to professional... View Details
- 19 Feb 2020
- News
Running a Decathlon
involved with Academic Decathlon, the event grew quickly. Sponsorships from Northrop Corporation, American Honda Foundation, and others provided support for the program and scholarships for student winners. One of Patton’s most treasured... View Details
Keywords: Lisa Scanlon Mogolov