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- All HBS Web
(386)
- People (1)
- News (74)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
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- 15 Apr 2013
- News
Solving the Search vs. Display Advertising Quandary
- 27 May 2021
- News
Facebook sponsored research paper lambasts Apple's iOS 14.5 privacy
- 21 Jun 2011
- News
Facebook Beats Yahoo as Top U.S. Display-Ad Seller in Study
- 12 Sep 2014
- News
Moving targets
- 07 Mar 2008
- News
Art of retaining professionals
- 04 Nov 2015
- News
In Mobile Advertising, Timing Is Everything
- 01 Mar 2004
- News
Derek Ferguson
Advertising (a firm that helps clients reach the $890 billion youth and hip-hop markets); Bad Boy Films; and Daddy’s House Social Programs, which provides tutoring for more than five hundred students in New York and New Jersey. (P.... View Details
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
disruptor, then your innovation may be in search of an opportunity. It was a fascinating chicken-or-the-egg conversation.” Working closely with HBS Club of Seattle co-presidents Shyam Ayengar (MBA 2006) and Jon Weintraub (MBA 1989), as... View Details
Keywords: Margie Kelley
- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a... View Details
- 01 Jan 2002
- News
Egon P.S. Zehnder (MBA '56)
McCann-Erickson, Inc., 1956-59 With a student loan to repay after HBS, Zehnder jumped at the advertising agency's starting salary of $7,500-the highest offer he received-plus the prospect of an international posting. By 1959, aged 29, he... View Details
- 01 Jun 2008
- News
New Face at Facebook
“It was the shot heard ’round Silicon Valley: Internet upstart Facebook, Inc. raided search giant Google, Inc. for a No. 2 executive it hoped would turn the social-networking Web site into a major moneymaker,” declared the Los Angeles... View Details
- 01 Jun 2001
- News
"Unheard Voices" Brings to Light Three Centuries of American Women at Work
Trade card from 1833 advertising "Lydia E. Pinkham's Vegetable Compound." (Baker Library Historical Collections) From the time of her marriage in 1743 until her death in 1765, Sarah Chamberlain, wife of Nathaniel Chamberlain, a blacksmith... View Details
- 01 Jun 2008
- News
This Site’s for You
current events that impact a significant number of HBS alumni. As with blogs elsewhere on the Web, we make it easy for you to talk back to us. Don’t be shy. The arrival of our own blog inspired Class Notes editor Larson to go on a search... View Details
- 01 Jun 1996
- News
Reinventing Marketing
course and IMM use the CD-ROM case; and IMM includes a videoconferencing hookup to executives in Japan that enables students to ask questions of case protagonists in real time. Technology also spurred "The Future of Interactive Marketing," an international conference... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
ever dreamed that frequentflier miles would become a multibillion-dollar source of incremental airline revenue," he notes. In 1982, Brierley was named vice president of sales and advertising for Pan American World Airways, where he... View Details
- 01 Apr 2000
- News
Getting the Message
Sponsorships allow advertisers to offer content that is related to their products or services and valued by the target audience. For example, a pharmaceutical company might sponsor a bulletin board for... View Details
Keywords: Susan Young