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  • November–December 2020
  • Article

Dancing with Giants: How Small Women-and Minority- Owned Firms Use Soft Power to Manage Asymmetric Relationships with Larger Partners

By: Kisha Lashley and Timothy G. Pollock
We explore how minority- and women-owned suppliers lacking hard power manage asymmetric relationships with larger, more powerful buyers in the context of supplier diversity relationships. We examine how these suppliers create and use soft power to manage the... View Details
Keywords: Women-owned Businesses; Minority-owned Businesses; Soft Power; Buyer-supplier Relationshships; Cognitive Centrality; Hard Power; Influencers; Supplier Diversity; Small Business; Relationships; Sales
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  • October 10, 2005
  • Article

How Soft Power Is Winning Hearts, Minds and Influence

By: John A. Quelch
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  • July 2022 (Revised September 2022)
  • Case

Birla Carbon Egypt: Building Soft Power in a Foreign Country

By: Jeremy Friedman and Malini Sen
Birla Carbon, a flagship business of the nearly $60-billion global conglomerate and India-headquartered Aditya Birla Group (ABG), is one of the world's top manufacturers and suppliers of high-quality carbon black. The largest among its 16 manufacturing plants is Birla... View Details
Keywords: Acquisition; Family Business; Disruption; Transformation; Diversity; Trade; Energy; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Global Strategy; Government and Politics; Private Ownership; Civil Society or Community; Risk and Uncertainty; Value Creation; Industrial Products Industry; Rubber Industry; Egypt; Africa; India; Asia; Atlanta; United States
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  • 01 Sep 2008
  • News

Negative Ad Power

increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce demand for both... View Details
Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 28 Sep 2011
  • Research & Ideas

The Profit Power of Corporate Culture

Corporate culture is often thought of as a hard-to-define, or soft concept in management circles. Soft not in the sense that it isn't important—most CEOs will tell you that their ability to inculcate values... View Details
Keywords: by Sean Silverthorne
  • December 2017
  • Case

La Ceiba: Navigating Microfinance and Relationships in Honduras (A)

By: Christine L. Exley, John Beshears and Alison Wood Brooks
This case follows the program director of La Ceiba, a Honduras-based microfinance institution, as he navigates four challenging negotiation scenarios involving the organization's loan clients. Students are asked to adopt the perspective of the Program Director and to... View Details
Keywords: Negotiation; Power; Apology; Negotiation Process; Microfinance; Power and Influence; Situation or Environment
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  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor... View Details
Keywords: by Martha Lagace
  • 2009
  • Working Paper

Corporate Misgovernance at the World Bank

By: Ashwin Kaja and Eric D. Werker
We test for evidence of corporate misgovernance at the World Bank. Most major decisions at the World Bank are made by its Board of Executive Directors. However, in any given year the majority of the Bank's member countries do not get a chance to serve on this powerful... View Details
Keywords: Developing Countries and Economies; Banks and Banking; Financing and Loans; International Finance; Corporate Governance; Governing and Advisory Boards
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  • June 2017
  • Teaching Note

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen
Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details
Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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  • 01 Nov 2020
  • Research & Ideas

Good Leadership Is an Act of Kindness

kindness is one of the most essential soft skills for good leadership. But in these times, it might be the most crucial one. To paraphrase Henry David Thoreau, kindness is an investment that never fails. About the authors Boris Groysberg... View Details
Keywords: by Boris Groysberg and Susan Seligson
  • 24 Jun 2008
  • Working Paper Summaries

Bank Structure and the Terms of Lending to Small Businesses

Keywords: by Rodrigo Canales & Ramana Nanda; Banking
  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts and feelings related to the positive aspects of... View Details
Keywords: by Martha Lagace; Consumer Products
  • 11 Feb 2021
  • Blog Post

Good Leadership Is an Act of Kindness

as if little has changed. Their employees are responding to their expectations by working themselves even harder. Enough." "Thank you." Say it with sincerity and say it often. Along with empathy and emotional intelligence, kindness is one of the most essential View Details
Keywords: All Industries
  • Program

Program for Leadership Development

step toward becoming a member of the global HBS alumni community Who Should Attend PLD is designed for executives preparing for career growth who want to expand their hard and soft skills and refine their personal leadership style to... View Details

    David B. Yoffie

    Professor David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. A member of the HBS faculty since 1981, Professor Yoffie received his Bachelor's degree summa cum laude and Phi Beta... View Details

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      Rosabeth M. Kanter

      Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

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      • Web

      Great American Business Leaders of the 20th Century - Leadership

      Archie A. Alexander Alexander & Repass, 1914–1954 Henry C. Alexander Morgan Guaranty Trust, 1959–1967 William M. Allen Boeing Company, 1945–1969 Howard L. Aller American Power and Light Company, 1935–1951 Stanley C. Allyn National Cash... View Details
      • 14 Feb 2022
      • Research & Ideas

      Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

      important leadership quality in these times. Roundtable discussions with about 200 executives echoed those findings. Our survey respondents also ranked creativity, curiosity, and comfort with ambiguity as highly desirable traits. "It’s the View Details
      Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
      • 16 Jun 2008
      • Research & Ideas

      Seven Tips for Managing Price Increases

      to price inflation. You must then quantify these shifts and develop product and pricing strategies that balance the need to maintain both profitability and market share. 3. Redefine Value. Customers buying soft drinks can think about... View Details
      Keywords: by John Quelch
      • 06 Feb 2007
      • First Look

      First Look: February 6, 2007

      Russia, and China, Western leaders appreciate aspects of these perils, but they are crafting unduly soft policies to deal with the challenges. The authors believe that "globalists"' notwithstanding, such views are myopic in an... View Details
      Keywords: Martha Lagace