Social Marketing - Publications - Faculty & Research

Profile

Tony He

wanted a career with strong social impact. However, I was unsure about which field or kind of work would suit my interests. At HBS, I took courses about emerging markets, worked with a professor to conduct research in development... View Details

Keywords: Nonprofit / Government

Profile

Evelyne White

Bookalokal is a social dining platform that launched in Brussels in 2012. The initial concept: Connect travelers with locals through home-cooked, gourmet meals in people's homes. Prospective diners search through Bookalokal's online... View Details

Keywords: Technology; Services

Profile

Gerald Chertavian

his new wife, Kate, where he ran marketing for a financial services firm before cofounding Conduit Communications, a consulting firm focused on the nascent field of Internet marketing. He spent several years building Conduit into one of... View Details

Keywords: Nonprofit / Government; Entrepreneurship; Services

Profile

Luc Sirois

vision is Hacking Heath, a Montreal-based social collaborative that hosts weekend brainstorming sessions, or “hackathons,” to spur innovation in the industry and, ultimately, save lives. “The end game is to transform health care with more... View Details

Keywords: Health Care; Technology; Nonprofit / Government

Profile

Jeremy Andrus

HBS Alumni of a certain vintage might recall a BusinessWeek article from a decade ago about the dismal job market for newly minted MBAs. Jeremy Andrus (MBA 2002) certainly does. Upon graduation, with no job offers, Andrus decamped to his... View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

Profile

Juan Camargo

When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details

Keywords: Manufacturing; Technology; Consumer Products

Profile

Yi-An Huang

Where are you now and what are you doing? I’m a director of strategy at Boston Medical Center. We have a small team, directly under the COO, that explores strategies in every area from operational projects like O.R. improvements to View Details

Keywords: Health Care

Profile

Minal Mehta

solid budget at Amazon to work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to... View Details

Keywords: Entrepreneurship; Services

Publications