Sleep

June 8, 2022
Article

How to Have Better Dreams and Better Sleep

By: Robin Abrahams and Boris Groysberg

Increasingly, leaders are coming to understand the importance of sleep for physical and mental wellbeing—but nightmares and bad dreams destroy sleep quality. The good news? It's more possible than most people realize to reduce nightmares and have better dreams. View Details

Keywords: Sleep; Well-being; Cognition and Thinking

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Research Summary

Most people spend about a quarter to a third of their lives sleeping. For an activity that is such a large part of our lives, we know very little about it. Dr. Bos is working together with the Center for Sleep and Cognition at the Harvard Medical School to investigate... View Details

January 2017
Article

Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-based Choice

By: Uma R. Karmarkar, Baba Shiv and Rebecca M.C. Spencer

Conventional wisdom and studies of unconscious processing suggest that sleeping on a choice may improve decision-making. Though sleep has been shown to benefit several cognitive tasks, including problem solving, its impact on everyday choices remains unclear. Here we... View Details

Keywords: Decision Making; Choice; Sleep; Choice Sets; Confidence; Consumer Psychology; Consumer Preferences; Decision Choices and Conditions; Consumer Behavior

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September 2016 (Revised November 2017)
Case

Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'

By: Robert J. Dolan

“A Warby Parker of mattresses? Somebody is going to do it. Why not us?” This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator... View Details

Keywords: Mattress; Sleep; Marketing; Business Model; Marketing Channels; Adoption; Sales; Consumer Products Industry

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When faced with a tough decision "sleeping on it" is generally thought to help. New research from Uma Karmarkar and colleagues shows that the effects of sleep may not be so straightforward. View Details

April 2025
Teaching Note

Grand Seiko—The Sleeping Lion

By: Rohit Deshpandé and Sarah Sasso

Teaching Note for HBS Case No. 525-035. View Details

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November 2024
Case

Grand Seiko—The Sleeping Lion

By: Rohit Deshpandé, Nobuo Sato and Akiko Kanno

In 2024, Akio Naito, President of Seiko Watch Corporation, reflected on the global expansion of Grand Seiko, the company’s luxury watch brand. Originally created more than 60 years ago as the luxury model of Seiko watches in Japan, Grand Seiko struggled to... View Details

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Does it have to be this way? Can't resist checking your smartphone or mobile device? Sure, all this connectivity keeps you in touch with your team and the office--but at what cost? In "Sleeping with Your Smartphone," Harvard Business School professor Leslie Perlow... View Details

17 May 2012
News

How To Stop Sleeping With Your Smartphone

18 Jan 2016
News

Why Sleeping on a Decision May Not Help You

12 Apr 2004
Research & Ideas

Waking Up a Sleeping Company

One of the greatest challenges for the values-centered culture is to produce top performance and succeed in the market against "win at any cost" competitors. Values are only one part of an organization's culture; the other half is its operating norms—the way... View Details

Keywords: by Bill George