Shultz - Publications - Faculty & Research

February 2019 (Revised September 2019)
Case

Theranos: The Unicorn That Wasn't

In 2003, 19-year-old Elizabeth Holmes founded a startup dedicated to making blood testing easier and more affordable. By 2015, her company, Theranos, was worth $9 billion. It boasted a star-studded board and contracts with national pharmacy and supermarket chains... View Details

Keywords: Theranos; Blood; Lab Testing; Fraud; Holmes; Balwani; Shultz; Carreyrou; Securities And Exchange Commission; Food And Drug Administration; FDA; SEC; Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Entrepreneurship; Medical Devices and Supplies Industry

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March 24, 2015
Article

Starbucks' 'Race Together' Campaign and the Upside of CEO Activism

By: Aaron Chatterji and Michael W. Toffel

When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing trend of "CEO activism." Despite the criticism of that particular initiative, CEO activism—from Shultz to Chick-Fil-A's... View Details

Keywords: Leadership; Social Issues; Corporate Social Responsibility and Impact; Communication Strategy; Race

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31 Jan 2012
First Look

First Look: Jan. 31

https://www.mfs.com/wps/FileServerServlet?servletCommand=serveUnprotectedFileAsset&fileAssetPath=/files/documents/news/mfse_pznaa_wp.pdf Marketing and Public Policy: Transformative Research in Developing Markets Authors:Clifford View Details

Keywords: Sean Silverthorne & Carmen Nobel

21 Apr 2015
First Look

First Look: April 21

particular initiative, CEO activism-from Shultz to Chick-Fil-A's Dan Cathy to Facebook's Sheryl Sandberg to Goldman Sach's Lloyd Blankfein-represents a step forward for corporate involvement in the public square because these efforts are... View Details

Keywords: Carmen Nobel & Sean Silverthorne

05 Nov 2009
Research & Ideas

A Market for Human Cadavers in All but Name?

cadavers. Such concern is also probably heightened by U.S. historical accounts of grave robbing (Goodwin 2006; Sappol 2002; Shultz 1991). Together these elements contribute to fears of "body-snatching." C. A Market in All but... View Details

Keywords: by Michel Anteby; Health

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