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Publications

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  • All HBS Web  (3,136)
    • People  (5)
    • News  (846)
    • Research  (1,900)
    • Events  (4)
    • Multimedia  (31)
  • Faculty Publications  (1,089)

Show Results For

  • All HBS Web  (3,136)
    • People  (5)
    • News  (846)
    • Research  (1,900)
    • Events  (4)
    • Multimedia  (31)
  • Faculty Publications  (1,089)
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  • 06 Aug 2019
  • News

Super Bowl Ads Sell Products, but Do They Sell Brands?

  • 22 Sep 2016
  • Video

How to Sell a Camera

  • Video

How to Sell a Camera, 1957

  • 30 Aug 2022
  • News

Selling with Service Featuring Frank Cespedes

  • 02 Nov 2017
  • News

Trump’s tax bill is one tough sell

  • 11 Jun 2013
  • News

For companies to grow, they have to sell you more

  • 15 Dec 2023
  • News

How to Sell in This New Day with Frank Cespedes

  • 22 Nov 2016
  • Video

Black Friday 1948: The first Polaroid “instant” camera sells out

  • 17 Feb 2023
  • News

How to Sell in a World that Never Stops Changing with Frank Cespedes

  • 02 Jun 2018
  • Video

My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses

  • 23 Feb 2018
  • News

Companies should take a stand on gun control — sell if you don't like it

  • 08 Jun 2021
  • News

Harvard Business School’s Frank Cespedes on How to Sell in a World That Never Stops Changing

  • 20 Jun 2021
  • News

Interview with Frank Cespedes of Harvard Business School, on his new book, Sales Management That Works: How to Sell in a World that Never Stops Changing

  • Video

The Story Behind the Stories – Gayle Tzemach Lemmon

  • 26 Jun 2012
  • News

Aligning Strategy and Sales

  • 17 Feb 2021
  • News

The massive chip shortage highlights the single weakest link in the auto supply chain

  • 25 Jul 2022
  • News

Modern, Research Based B2B Sales Strategies From Harvard Professor And Sales Author Frank Cespedes

  • 16 Nov 2021
  • News

How to Develop a Sales Strategy That Actually Works with the Author and Harvard Business School Professor Frank Cespedes

  • 09 Dec 2016
  • News

How Wayfair Built a Furniture Brand from Scratch

  • 06 Dec 2018
  • News

Honda Created a Civic for Very Light Jets. How High Will It Fly?

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