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Publications

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  • All HBS Web  (6)
    • News  (3)
    • Research  (4)
  • Faculty Publications  (1)

Show Results For

  • All HBS Web  (6)
    • News  (3)
    • Research  (4)
  • Faculty Publications  (1)
Page 1 of 6 Results
  • May–June 2021
  • Article

Getting Up to Speed in Your Sales Efforts

By: Frank V. Cespedes and Zoran Latinovic
In a study before the pandemic, Pricewaterhouse Coopers found that companies had made little progress in the previous decade in speeding up their cash-conversion cycle, as the cash crunch generated by the pandemic painfully demonstrated. In most firms, sales velocity... View Details
Keywords: Sales Velocity; Opportunity Selection; Deal Size; Win Rate; Sales; Management; Cash Flow
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Cespedes, Frank V., and Zoran Latinovic. "Getting Up to Speed in Your Sales Efforts." European Business Review (May–June 2021): 68–71.
  • 01 Jun 2023
  • News

Pet Project

Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to medications, the vet recommended... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 16 Aug 2022
  • Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

most talented entrepreneurs, I have been thinking more and more about what playing offense looks like in 2022-2023. Here’s the six-part playbook I’m hearing: 1. Acquire talent A few years ago, it was impossible to acquire talent. The best engineers, View Details
Keywords: by Jeffrey Bussgang
  • 30 Aug 2011
  • First Look

First Look: August 30

interplay of these emotions and inter-individual attention differences at each point in time during exposure. Surprise and joy effectively concentrate attention and retain viewers. But importantly, the level rather than the velocity of... View Details
Keywords: Sean Silverthorne
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single... View Details
Keywords: Martha Lagace
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