Publications

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details

Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China

2014
Case

Microfinance Services in Rural Areas--Farmers' Self-reliance Branch of CFPA Microfinance in Shangyi County

By: F. Warren McFarlan, Siqun Yang and Meihua Shen

Microfinance is introduced into China in the 1990s. It had gone through 3 phases since the beginning, namely the pilot phase when all Microfinance practices are sponsored by charity funds based on projects, the promotion phase when the government subsidized some... View Details

Keywords: Rural Entrepreneurship; Value Added; China; Risk Management; Microfinance; China

1972
Chapter

Rural Marketing

By: Rohit Deshpandé

April 2022
Supplement

Gone Rural

By: Andre F. Perold

2014
Teaching Note

Microfinance Services in Rural Areas--Farmers' Self-reliance Branch of CFPA Microfinance in Shangyi County (TN)

By: F. Warren McFarlan, Yang Siqun and Shen Meihua

Microfinance is introduced into China in the 1990s. It had gone through 3 phases since the beginning, namely the pilot phase when all Microfinance practices are sponsored by charity funds based on projects, the promotion phase when the government subsidized some... View Details

Keywords: Microfinance; Rural Entrepreneurship; Value Added; China; China

November 1999 (Revised January 2000)
Case

Mexican Foundation for Rural Development

By: James E. Austin and Gerardo Lozano

The Mexican Foundation for Rural Development (MFRD) is a nonprofit network of 32 rural development centers servicing low-income farm families. Management plans to expand its operation dramatically, forming 10,000 rural cooperatives in ten years. It faces major issues... View Details

Keywords: Growth and Development Strategy; Operations; Cooperative Ownership; Nonprofit Organizations; Society; Strategy; Mexico

Find at Harvard

26 Aug 2020
News

Empowering Rural Communities

rural communities in the American West, in places not unlike the small coal town in Utah where Riley grew up. He knows that his business model to provide cheaper green energy will hurt the job prospects in communities like his hometown.... View Details

Keywords: Electric Power Generation, Transmission, Distribution; Utilities

01 Dec 2003
News

Rural Renewal

Torrey Reade (MBA 1981) says hello to each of the ten vendors at the Salem, New Jersey, farmer’s market. From Al Dolinski, she buys sunflowers. After inquiring “How’s it going?” she can’t resist the heirloom tomatoes from the Hancocks. The corn from Buzby Farm was just... View Details

Keywords: Susan Young; Crop Production; Agriculture

October 2011 (Revised December 2012)
Case

eHealthpoint: Healthcare for Rural India

By: Richard G. Hamermesh, Mona Sinha and Elizabeth Vrolyk

Healthpoint Services sought to address rural India's shortage of quality and affordable healthcare with a multi-service platform that comprised telemedical health clinics called eHealthpoints, clean drinking water, a diagnostic lab, and a pharmacy. Could they convince... View Details

Keywords: Health Care and Treatment; Health Industry; India

January 2022
Case

VidyaGyan: Bridging the Rural Urban Divide

By: Prithwiraj Choudhury, Rachna Chawla, Kairavi Dey and Anjali Raina

Set up in 2008, VidyaGyan was a residential school for children in grades 6-12 from low-income rural families in Uttar Pradesh in northern India. It was the brainchild of Shiv Nadar and Cabinet Secretary T.S.R. Subramanian, who recognized the enormous potential hidden... View Details

Keywords: Non-profit; Education; Social Enterprise; Non-Governmental Organizations; Nonprofit Organizations; Corporate Social Responsibility and Impact; Wealth and Poverty; Demographics; Equality and Inequality; Performance Evaluation; Opportunities; Education Industry; South Asia; India

January 1997
Case

World Bank (A1): Rural Development (Revisited)

By: George C. Lodge

Begins with a brief description of the World Bank and its commitment to rural development. Discusses the bank's Northeast rural development program in Brazil, outlining its failure, success, and structural design. The questions raised by the project are left for the... View Details

Keywords: International Finance; Development Economics; Rural Scope; Policy; Problems and Challenges; Government Legislation

Find at Harvard

05 Jul 2004
News

Harvard on Rural

January 2009 (Revised May 2011)
Case

China Mobile's Rural Communications Strategy

By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty

China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details

Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China

28 Jul 2004
News

Clusters for rural health

24 Apr 2014
News

Reawakening rural America

Jack Schultz (MBA 1976) founded Agracel, an industrial development firm, to boost the economies of rural America in places such as Teutopolis, Illinois, the small farming hamlet where he grew up. The Effingham, Illinois-based company has... View Details

02 Jan 2020
News

Empowering Rural Communities

base. “They have cheaper energy, cleaner energy, local energy,” Riley notes. “It’s a huge success story.” Guzman Energy has seen other such successes across the American West, where the company—which has offices in Colorado and Florida—has focused its efforts. The... View Details

Keywords: April White; Electric Power Generation, Transmission, Distribution; Utilities

November 2001
Case

Tobacco and the Future of Rural Kentucky

By: Ray A. Goldberg and James M Beagle

Governor Patton decides how to use settlement funds to develop a long-term plan for Kentucky's tobacco producers and rural communities. View Details

Keywords: Financial Instruments; Social Issues; Laws and Statutes; Rural Scope; Policy; Business and Community Relations; Government and Politics; Kentucky

September 2016
Case

Ekal Vidyalaya: Education for Rural India

By: David Drake, Namrata Bhattacharya, Pooja Godbole and Amrita Saigal

By examining Ekal Vidyalaya (Ekal), a nonprofit network of schools in India, this case focuses on the classic challenge faced by organizations that grow through replication (e.g., McDonald's, Starbucks, Walmart, Whole Foods): How can they continue to drive growth when... View Details

Keywords: Nonprofit Organizations; Early Childhood Education; India

November 2002 (Revised June 2003)
Case

China's Rural Leap Forward

By: Bruce R. Scott and Jamie Matthews

Collectively owned township and village enterprises (TVEs) played a pivotal role in China's rapid growth during the 1980s and 1990s. Although they originated in the policies and institutions of the Maoist era, TVEs thrived only after Deng Xiaoping's economic reforms... View Details

Keywords: Business and Government Relations; Public Sector; Public Ownership; Development Economics; Governing Rules, Regulations, and Reforms; Macroeconomics; Emerging Markets; China