Rita Gunther McGrath - Publications - Faculty & Research

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04 Sep 2013
News

How Relevant is Long-Range Strategic Planning?

Keywords: Rita Gunther McGrath; Management of Companies and Enterprises; Management

01 Sep 2020
News

Ink: The Habit of Innovation

academics—most notably Rita Gunther McGrath of Columbia University (a certified zombie killer if ever one existed)—suggests six keys to success: Predetermine criteria. Shutting... View Details

Keywords: Management of Companies and Enterprises; Management

01 Dec 2000
News

Books

Opportunity in an Age of Uncertainty, by Rita Gunther McGrath and Ian MacMillan, offers a practical blueprint for thinking and acting in environments that are fast-paced,... View Details

Keywords: Rogelio Fussa; Publishing Industries (except Internet); Information