Publications

SSRN

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December 2012 (Revised August 2013)
Case

BMS-Biocon Research Center: Growing a Joint Research Venture in India

By: Vicki Sato, Sen Chai, Rich Ballenger, Christine Chi, Alexander Down and Ross Leimberg

Bristol Myers Squibb, a multi-national pharmaceutical company, is seeking to globalize its R&D strategy while managing costs. It has formed a joint venture with an Indian company, which has worked well, but now faces a strategic decision on how and whether to continue. View Details

Keywords: Pharmaceuticals; Global Innovation; Research And Development; Biomedical Research; Joint Ventures; India; United States

01 Mar 2006
News

Scaling Peaks for Cancer Research

desire to raise a significant amount of money for pediatric cancer research programs. Joining him as teammates are Boyd Bishop (HBS 2006), Andy Murphy (HBS/KSG 2007), and freelance cameraman Brad Clement. A volunteer support group,... View Details

Keywords: pediatric cancer research; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

01 Jun 2003
News

Research Center Opens in Paris

In March, official opening ceremonies were held in Paris for the European Research Center (ERC). The center, which has been operational since spring 2002, is part of the School’s ongoing commitment to create intellectual capital worldwide... View Details

Keywords: European Research Center; ERC; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2008
News

Anjali Raina to Lead India Research Center

In March, Anjali Raina was appointed executive director of HBS’s India Research Center in Mumbai. She spent the past fifteen years with Citigroup (India). The center was established in 2006 to support faculty View Details

Keywords: research; world economy; Management

01 Dec 2010
News

Chaotic Funding Derails Research

time to consider the devastating implications of this chaotic funding environment. And to do that, one needs to understand how a modern research lab operates. A typical lab has twenty to forty people, led by a senior View Details

Keywords: William Sahlman; Science funding; stem cell research; Colleges, Universities, and Professional Schools; Educational Services

August 2021
Article

The Undervalued Power of Self-relevant Research: The Case of Researching Retirement While Retiring

By: Teresa M. Amabile and Douglas T. (Tim) Hall

For decades, training in management research has emphasized objectivity, typically viewed as an arm’s length distance between the topic of the research and the interests of the researcher. This emphasis has led most scholars to avoid research topics of deep personal... View Details

Keywords: Qualitative Research Methods; Case Research Methods; Organizational Behavior; Careers; Career Changes And Transitions; Self-relevant Research; Research; Personal Development and Career; Transition; Identity; Retirement

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January 2019
Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman

In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details

Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy

2022
Article

Gender Inequality in Research Productivity During the COVID-19 Pandemic

By: Ruomeng Cui, Hao Ding and Feng Zhu

We study the disproportionate impact of the lockdown as a result of the COVID-19 outbreak on female and male academics' research productivity in social science. The lockdown has caused substantial disruptions to academic activities, requiring people to work from home.... View Details

Keywords: Gender Inequality; Research Productivity; Telecommuting; COVID-19 Pandemic; Research; Performance Productivity; Gender; Equality and Inequality; Health Pandemics

Find at Harvard

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December 2009
Case

TruEarth Healthy Foods: Market Research for a New Product Introduction

By: V. Kasturi Rangan and Sunru Yong

Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details

Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry

March 2016
Article

Where in the World are the Workers? Cultural Underrepresentation in I-O Research

By: Christopher G. Myers

Few would dispute that the nature of work, and the workers who perform it, has evolved considerably in the 70 years since the founding of the Society for Industrial and Organizational Psychology (SIOP) as the American Psychological Association's (APA's) Division 14,... View Details

Keywords: Global Organizations; Research; Industrial Organization; Organizations; Globalization

Web

Research - Faculty & Research

Publications Browse faculty-authored books , cases , scholarly articles , working papers , and more. Global Research Centers To facilitate faculty research and case development on an international scale,... View Details

01 Jun 2005
News

Mookerjee Picked as First Director of New HBS India Research Center

After nearly two decades in senior marketing and new venture positions, Ajay Mookerjee (DBA ’88) has returned to HBS as executive director of the new India Research Center. “I’ve had a pent-up desire to get involved in academic work, and... View Details

Keywords: HBS; India Research Center; Colleges, Universities, and Professional Schools; Educational Services

January 2014 (Revised March 2014)
Teaching Note

Cancer Screening in Japan: Market Research and Segmentation

By: John A. Quelch

Keywords: Market Research; Market Segmentation; Health Care Industry; Health Care and Treatment; Innovation and Invention; Marketing Strategy; Health Industry; Public Administration Industry; Communications Industry; Japan

Research Summary

By: Michael I. Norton

Professor Norton's research can be grouped into two broad areas. First, he explores the effects of social norms on people’s attitudes and behavior, addressing the key role that social factors play in shaping the preferences of individuals. This work has a particular... View Details

Research Summary

Research

Professor Cuddy studies the origins and outcomes of how we perceive and are influenced by other people, investigating the roles of variables such as culture, emotions, nonverbal behaviors, and hormone levels. Much of her work focuses on social categories (e.g.,... View Details

June 2012 (Revised July 2012)
Case

Business-driven Research at IBM Research India

By: Willy Shih, Margaret Pierson, Pankaj Agarwal, Diego Medicina and Juan Prajogo

What is the right mix between business-driven and pure research? This case considers the question in the setting of IBM Research India, where a management push for balance between exploratory research and the fulfillment of business needs meets some resistance from... View Details

Keywords: R＆D; Computer Services Industries; IT R＆D; Internet; Web-enabled Application; Technological Planning; Emerging Technologies; Information Technology; Internet and the Web; Research and Development; Projects; Practice; India