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29 Oct 2015
News

How to Design (and Analyze) a Business Experiment

Innovation and Design in the Age of Artificial Intelligence

At the heart of any innovation process lies a fundamental practice: the way people create ideas and solve problems. This “decision making” side of innovation is what scholars and practitioners refer to as “design.” Decisions in innovation processes have so far been... View Details

Article

Corporate Headquarters in the Twenty-first Century: An Organization Design Perspective

By: Sven Kunisch, Markus Menz and David J. Collis

The corporate headquarters (CHQ) of the multi-business enterprise, which emerged as the dominant organizational form for the conduct of business in the twentieth century, has attracted considerable scholarly attention. As the business environment undergoes a... View Details

Keywords: Corporate Strategy; Organizational Design; Organizational Structure; Business Headquarters

22 Dec 2008
Research & Ideas

10 Reasons to Design a Better Corporate Culture

places to work. -- They become well known among prospective employees. -- The level of ownership—referral rates and ideas for improving the business of existing employees—is often high. -- The screening process is simplified, because employees tend to View Details

Keywords: by James L. Heskett, W. Earl Sasser & Joe Wheeler

Research Summary

Overview

By: Roberto Verganti

Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details

Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy

2013
Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta

Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details

Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups

March 2021
Article

Last Place Aversion in Queues

By: Ryan W. Buell

This paper documents the effects of last place aversion in queues and its implications for customer experiences and behaviors as well as for operating performance. An observational analysis of customers queuing at a grocery store, and four online studies in which... View Details

Keywords: Behavioral Operations; Queues; Reference Effects; Last Place Aversion; Transparency; Customers; Behavior; Satisfaction; Service Operations

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November 2013
Article

Organizational Ambidexterity: Past, Present and Future

By: Charles A. O'Reilly III and Michael Tushman

Organizational ambidexterity refers to the ability of an organization to both explore and exploit—to compete in mature technologies and markets where efficiency, control, and incremental improvement are prized and to also compete in new technologies and markets where... View Details

Keywords: Organizational Ambidexterity; Organization Design; Innovation; Leadership; Organizational Design; Innovation and Invention

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September 2020
Article

Regulatory Sandboxes: A Cure for mHealth Pilotitis?

By: Abhishek Bhatia, Rahul Matthan, Tarun Khanna and Satchit Balsari

Mobile health (mHealth) and related digital health interventions in the past decade have not always scaled globally as anticipated earlier despite large investments by governments and philanthropic foundations. The implementation of digital health tools has suffered... View Details

Keywords: COVID-19; mHealth; Digital Health; Design Thinking; Regulation; Intervention; Regulatory Sandbox; Health Care and Treatment; Technological Innovation; Design; Governing Rules, Regulations, and Reforms; India

May 2025
Case

The Micro-Family Office: Aamir Rehman

By: Lauren Cohen and Sophia Pan

With a successful career and strong academic credentials, Aamir Rehman sought to design a life grounded in autonomy. For him, this meant serving on boards, continuing his professorship, and ensuring a secure and comfortable life for his family. While he didn’t possess... View Details

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

March 1991 (Revised July 1996)
Background Note

Sources of Financing for New Nonprofit Ventures

Designed to help nonprofit entrepreneurs design fund-raising strategies that are appropriate for their specific organizations. Discusses the major fund-raising alternatives, including foundations, corporations, government sources, wealthy individuals, and the public,... View Details

Keywords: Nonprofit Organizations; Financing and Loans

May 2009
Exercise

Mapping Your Network

By: David A. Thomas

This exercise is designed to help students and professionals map their professional networks and identify areas of strength and weakness in their networks. "Network" refers to the set of relationships that is critical to someone's ability to learn new skills and... View Details

Keywords: Competency and Skills; Strength and Weakness; Personal Development and Career; Groups and Teams; Social and Collaborative Networks

August 1996 (Revised March 2002)
Exercise

Network Assessment Exercise: Abridged MBA Version

Designed to help students identify patterns in their approaches to developing networks of relationships. A "network" refers to the set of relationships that help people to advance professionally, get things done, and more generally, develop personally and... View Details

Keywords: Networks

August 1996 (Revised July 2008)
Exercise

Network Assessment Exercise: Executive Version

Designed to help executives identify patterns in their approaches to developing networks of relationships. A "network" refers to the set of relationships that help people to advance professionally, get things done, and more generally, develop professionally and... View Details

Keywords: Networks

March 1994 (Revised March 1995)
Background Note

Managing Your Team

By: Linda A. Hill

Designed as an overview note for the Managing Your Team module of the MBA second year elective course Power and Influence. Identifies some criteria for evaluating team effectiveness and outlines in detail the key areas of responsibility of team managers: managing the... View Details

Keywords: Groups and Teams; Performance Evaluation; Management; Cross-Cultural and Cross-Border Issues

November 2011 (Revised April 2016)
Case

Coco Chanel: Creating Fashion for the Modern Woman (A)

By: Mukti Khaire and Kerry Herman

Chanel, the iconic haute couture house, founded by Gabrielle "Coco" Chanel in 1913, came to embody its founder's philosophy, taste, and style and set a distinctive and influential tone for women's fashion. Coming to prominence during the height of cultural modernity in... View Details

Keywords: Fashion And Creative Industries; Apparel Manufacturing; Business History; Business Growth and Maturation; Management Succession; Entrepreneurship; Business Startups; Brands and Branding; Fashion Industry; Apparel and Accessories Industry; North and Central America; Europe

September 2003 (Revised October 2010)
Case

A Pain in the Hip

By: Richard M.J. Bohmer

Describes in detail the process of diagnosing the cause of a sore hip in a young girl. Referred to the emergency room by her pediatrician, the child is subjected to a set of diagnostic tests over a two-day period, each designed to reduce the uncertainty surrounding the... View Details

Keywords: Production; Service Delivery; Service Operations; Performance Improvement; Health Industry

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08 Nov 2010
Research & Ideas

How to Fix a Broken Marketplace

tackled the market for new medical residents, economists, and lawyers. (Forbes magazine named him one of the world's "seven most powerful new economists.") "Market design is the engineering part of game theory," Roth... View Details

Keywords: by Carmen Nobel; Health

October 2007
Article

Methodological Fit in Management Field Research

By: A. C. Edmondson and S. E. McManus

Methodological fit, an implicitly valued attribute of high-quality field research in organizations, has received little attention in the management literature. Fit refers to internal consistency among elements of a research project--research question, prior work,... View Details

Keywords: Education; Framework; Projects; Quality; Research

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