Filter Results:
(9)
Show Results For
- All HBS Web
(39)
- News (24)
- Research (9)
- Multimedia (2)
- Faculty Publications (6)
Show Results For
- All HBS Web
(39)
- News (24)
- Research (9)
- Multimedia (2)
- Faculty Publications (6)
Page 1 of 9
Results
Sort by
- October 2004 (Revised December 2005)
- Case
Rakuten
By: F. Warren McFarlan, Andrew P. McAfee, Thomas R. Eisenmann and Masako Egawa
Rakuten, a native Japanese, e-commerce start-up and highly successful company, is expanding into new categories and new countries. It must figure out how to continue its trajectory of growth and profitability. A rewritten version of an earlier case. View Details
Keywords: Business Growth and Maturation; Global Strategy; Growth and Development Strategy; Technology Industry; Retail Industry; Japan
McFarlan, F. Warren, Andrew P. McAfee, Thomas R. Eisenmann, and Masako Egawa. "Rakuten." Harvard Business School Case 305-050, October 2004. (Revised December 2005.)
- August 2011 (Revised April 2013)
- Case
Language and Globalization: 'Englishnization' at Rakuten (A)
By: Tsedal Neeley
Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details
Keywords: Teaching; Human Capital; Change Management; Transformation; Social Enterprise; Communication Strategy; Internet and the Web; Disruptive Innovation; Organizational Change and Adaptation; Strategic Planning; Leadership; Global Strategy; Technology Industry; Retail Industry; Japan
Neeley, Tsedal. "Language and Globalization: 'Englishnization' at Rakuten (A)." Harvard Business School Case 412-002, August 2011. (Revised April 2013.)
- November 2011 (Revised June 2016)
- Teaching Note
Language and Globalization: 'Englishnization' at Rakuten (A) & (B)
By: Tsedal Neeley
- 16 Nov 2017
- Cold Call Podcast
Language and Globalization: The Mandate to Speak English at Rakuten
- 19 Mar 2012
- HBS Case
HBS Cases: Overcoming the Stress of ‘Englishnization’
astonished," said an engineer interviewed after the announcement. "Many Rakuten employees are allergic to English." “If they don't have a language strategy, they'll regret it” In a company where just 10 percent of all... View Details
Keywords: by Kim Girard
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
consumerswould buy anything on the Internet.— Hiroshi Mikitani of Rakuten Brands also tend to be highly localized. "You may find one brand very popular in Beijing and not be able to find it in Guangzhou at all," he said. Rob... View Details
Keywords: by Julie Jette
- 20 Sep 2011
- First Look
First Look: September 20
this case:http://cb.hbsp.harvard.edu/cb/product/712402-PDF-ENG Language and Globalization: 'Englishnization' at Rakuten Tsedal NeeleyHarvard Business School Case 412-002 Hiroshi Mikitani, the CEO of Rakuten... View Details
Keywords: Sean Silverthorne