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  • November 2011 (Revised June 2016)
  • Teaching Note

Language and Globalization: 'Englishnization' at Rakuten (A) & (B)

By: Tsedal Neeley
Keywords: Spoken Communication; Cross-Cultural and Cross-Border Issues; Globalization
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  • August 2011 (Revised April 2013)
  • Case

Language and Globalization: 'Englishnization' at Rakuten (A)

By: Tsedal Neeley
Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details
Keywords: Teaching; Human Capital; Change Management; Transformation; Social Enterprise; Communication Strategy; Internet and the Web; Disruptive Innovation; Organizational Change and Adaptation; Strategic Planning; Leadership; Global Strategy; Technology Industry; Retail Industry; Japan
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  • July 2005
  • Teaching Note

Rakuten (TN)

By: F. Warren McFarlan
Teaching Note to (9-305-050). View Details
Keywords: Service Industry; Japan
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  • October 2004 (Revised December 2005)
  • Case

Rakuten

By: F. Warren McFarlan, Andrew P. McAfee, Thomas R. Eisenmann and Masako Egawa
Rakuten, a native Japanese, e-commerce start-up and highly successful company, is expanding into new categories and new countries. It must figure out how to continue its trajectory of growth and profitability. A rewritten version of an earlier case. View Details
Keywords: Business Growth and Maturation; Global Strategy; Growth and Development Strategy; Technology Industry; Retail Industry; Japan
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