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Publications

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  • September 2012
  • Supplement

Intraoperative Radiotherapy for Breast Cancer (B)

By: Willy Shih
The intraoperative radiotherapy (IORT) business at Carl Zeiss Meditec had struggled with growth since the time of the (A) case. Though the unit had grown revenues in excess of 50% and had exceeded its EBIT target, it faced several key strategic choices. Should it... View Details
Keywords: Radiotherapy; Breast Cancer; Brachytherapy; Therapeutic Radiation; Oncology; Oncology Treatment Systems; Elekta AB; Varian Medical Systems; Xoft; Electronic Brachytherapy; Intraoperative Radiotherapy; Disruptive Innovation; Health Care and Treatment; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Health Industry; Germany
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  • July 2011 (Revised September 2012)
  • Case

Intraoperative Radiotherapy for Breast Cancer (A)

By: Willy Shih
"This trial is going to take longer." Those were words that Michael Kaschke, CEO of Carl Zeiss AG, was not surprised to hear as he nurtured the intraoperative radiotherapy business inside his company's microsurgery unit. But he also didn't expect it to take 13 years to... View Details
Keywords: Finance; Business History; Disruptive Innovation; Emerging Markets; Organizational Change and Adaptation; Research and Development; Safety
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  • May 2014
  • Case

Health Care Accountability: Examples in Cancer Treatment

By: Regina E. Herzlinger and Natalie Kindred
This case is designed to support a discussion of the importance of outcomes evidence in empowering the public to make better health care decisions, the desired level of transparency and accountability for health care providers, and the issues with current measuring and... View Details
Keywords: Accountability; Health Care; Cancer; Cancer Treatment; Memorial Sloan Kettering Cancer Center; Cancer Treatment Centers Of America; Vantage Oncology; Radiology; Risk Adjustment; Treatment Outcomes; Health Care Outcomes; Prostate Cancer; Transparency; Health Care and Treatment; Risk Management; Outcome or Result; Health Industry; United States
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  • 01 Dec 2013
  • News

Faculty Opinion: Making It Better

communication—is widely used, and cancer care is now delivered in a hub-and-spoke model, a system that is much cheaper and more convenient for patients because it is built around local treatment. At the hub, expensive advanced View Details
Keywords: Herzlinger, Regina; Colleges, Universities, and Professional Schools; Educational Services; Ambulatory Health Care Services; Health, Social Assistance
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

that lie ahead. Purchase this supplement:http://hbr.org/search/613041-PDF-ENG Intraoperative Radiotherapy for Breast Cancer (B) Shih, WillyHarvard Business School Supplement 613-040 The intraoperative View Details
Keywords: Sean Silverthorne
  • 20 Sep 2011
  • First Look

First Look: September 20

for decades. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311130-PDF-ENG Intraoperative Radiotherapy for Breast Cancer Willy ShihHarvard Business School Case 612-003 "This trial is going to take longer." Those were... View Details
Keywords: Sean Silverthorne