Publications

December 2018
Supplement

Formula E Championship Racing (B)

By: Robert F. Higgins, Susie Ma and James Weber

Formula E's season three is nearly complete. CEO Alejandro Agag needs to examine his business model to ensure the racing series is positioned to grow sustainably in the years to come. View Details

Keywords: Electric Car Racing; Entrepreneurship; Business Model; Growth and Development Strategy

October 2018
Case

The Drone Racing League: Building the Sport of the Future

By: Robert F. Higgins and James Barnett

Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed? View Details

Keywords: Drones; Racing; Sports; Entrepreneurship; Media; Strategic Planning; Sports Industry

June 2019
Teaching Note

The Drone Racing League: Building the Sport of the Future

By: Robert F. Higgins and James Barnett

Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed? Teaching Note... View Details

Keywords: Drones; Racing; Sports; Entrepreneurship; Media; Strategic Planning

January 1990 (Revised August 1992)
Case

R&D Race

Two firms are engaged in a race to develop a new process. Various strategic aspects of the race are analyzed. View Details

Keywords: Competition; Product Development

Find at Harvard

January 1991 (Revised August 1992)
Case

Race to Develop Human Insulin

Describes the race to develop human insulin. View Details

Keywords: Competition; Health Disorders; Pharmaceutical Industry

26 Jul 2021
News

The Billionaire Space Race

April 1987 (Revised April 1992)
Exercise

Simplified Patent Race

Find at Harvard

2018
Flash Talks

What's Race Got to Do with It? The Interactive Effects of Race and Gender on Negotiation Outcomes

03 Apr 2017
HBS Conference

Leadership and Race

26 Apr 2018
Video

2018 G&WS: presents "What's Race Got to Do with It? The Interactive Effects of Race and Gender on Negotiation Outcomes"

January 2003 (Revised September 2007)
Background Note

A Note on Racing to Acquire Customers

By: Thomas R. Eisenmann

Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details

Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition

February 2000 (Revised June 2003)
Case

Pepcid AC: Racing to the OTC Market

By: Charles King III, Alvin J. Silk, Ernst R. Berndt and Lisa R. Klein

Pepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy. View Details

Keywords: Competitive Advantage; Product Positioning; Markets; Research; Marketing Strategy; Product Development; Decision Choices and Conditions; Pharmaceutical Industry

November 2021 (Revised January 2022)
Case

Scott Tucker (A): Race to the Top

By: Aiyesha Dey and Amram Migdal

The case tells the story of the rise and fall of Scott Tucker, an entrepreneur, businessman, passionate race car driver, competitor, and owner of a professional racing team. From 1997 to 2012, Tucker built a nationwide network of payday lending businesses, becoming a... View Details

Keywords: Business Ventures; Crime and Corruption; Ethics; Fairness; Financing and Loans; Personal Finance; Governance; Corporate Accountability; Corporate Governance; Governance Compliance; Governance Controls; Financial Services Industry; United States

1 Jan 1994
Conference Presentation

Alliances as Learning Races

By: T. Khanna, R. Gulati and N. Nohria

Keywords: Alliances; Competition

September 2002 (Revised June 2003)
Case

Formula One Motor Racing

By: Tarun Khanna, Kartik Varma and David Lane

Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports. View Details

Keywords: Market Entry and Exit; Entrepreneurship; Sports; Globalized Markets and Industries; Sports Industry

02 Mar 2016
News

The New Space Race

1994
Conference Presentation

Alliances as Learning Races

By: Ranjay Gulati