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- September–October 2019
- Article
How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions
By: Rene Befurt and Alvin J. Silk
Market researchers generally, and survey experts specifically, study consumers to learn about their behavior: What are consumers’ opinions, attitudes, thoughts, and actions at the various stages of the buying process? Especially in litigation cases, these and other... View Details
Befurt, Rene, and Alvin J. Silk. "How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions." Landslide: Advancing Intellectual Property Law 12, no. 1 (September–October 2019): 51–54.
- January 1985 (Revised December 1985)
- Case
Olivetti: Purchasing Policy
By: Roy D. Shapiro
Shapiro, Roy D. "Olivetti: Purchasing Policy." Harvard Business School Case 685-033, January 1985. (Revised December 1985.)
- October 1987 (Revised January 1989)
- Background Note
Purchasing a Business: The Search Process
Describes the steps necessary to purchase a small to medium size company. Provides an eight-part analytical framework. Issues covered in the framework include the following: the self-assessment, deal criteria, deal sources, resources necessary to purchase a business,... View Details
Keywords: Acquisition; Framework; Resource Allocation; Negotiation Deal; Business Processes; Valuation
Roberts, Michael J. "Purchasing a Business: The Search Process." Harvard Business School Background Note 388-044, October 1987. (Revised January 1989.)
- 2016
- Working Paper
Delaying Firearm Purchases Reduces Gun Violence
By: Michael Luca, Deepak Malhotra and Christopher Poliquin
Handgun waiting periods are laws that impose a two to seven-day delay between the purchase and delivery of a firearm. While states might institute waiting periods for different reasons (e.g., to allow for background checks), these delays also create a “cooling off”... View Details
- January 1996 (Revised February 1997)
- Case
Tennessee Valley Authority: Option Purchase Agreements
By: Peter Tufano
James Cross, VP of customer planning at the Tennessee Valley Authority, a major supplier of electric power in the Southeast United States, is considering meeting its incremental capacity needs by creating new financial contracts, Option Purchase Agreements (OPAs) to... View Details
Keywords: Risk and Uncertainty; Risk Management; Energy Generation; Corporate Finance; Energy Industry; United States
Tufano, Peter, and Cameron Poetzscher. "Tennessee Valley Authority: Option Purchase Agreements." Harvard Business School Case 296-038, January 1996. (Revised February 1997.)
- June 1984
- Background Note
Techniques of Purchasing a Company
Keywords: Mergers and Acquisitions
Stevenson, Howard H. "Techniques of Purchasing a Company." Harvard Business School Background Note 384-189, June 1984.
- 05 Aug 2013
- Research & Ideas
To Buy Happiness, Purchase an Experience
authors Elizabeth Dunn and Michael Norton draw on years of quantitative and qualitative research to explain how we can turn cash into contentment. The key lies in adhering to five key principles: Buy Experiences (research shows that material View Details
Keywords: by Carmen Nobel
- 21 May 2009
- Working Paper Summaries
Do Friends Influence Purchases in a Social Network?
- December 9, 2020
- Article
Give Employees Cash to Purchase Their Own Insurance
By: Regina E. Herzlinger and Barak D. Richman
Employers’ and employees’ health care costs continue to skyrocket. A solution is to allow employers to give employees pre-tax cash to purchase their own health insurance. This move, enabled by a newly enacted federal rule, would put competitive pressure on insurers,... View Details
Herzlinger, Regina E., and Barak D. Richman. "Give Employees Cash to Purchase Their Own Insurance." Harvard Business Review (website) (December 9, 2020).
- August 2018 (Revised September 2018)
- Supplement
Predicting Purchasing Behavior at PriceMart (B)
By: Srikant M. Datar and Caitlin N. Bowler
Supplements the (A) case. In this case, Wehunt and Morse are concerned about the logistic regression model overfitting to the training data, so they explore two methods for reducing the sensitivity of the model to the data by regularizing the coefficients of the... View Details
Keywords: Data Science; Analytics and Data Science; Analysis; Customers; Household; Forecasting and Prediction
Datar, Srikant M., and Caitlin N. Bowler. "Predicting Purchasing Behavior at PriceMart (B)." Harvard Business School Supplement 119-026, August 2018. (Revised September 2018.)
- August 2018 (Revised September 2018)
- Case
Predicting Purchasing Behavior at PriceMart (A)
By: Srikant M. Datar and Caitlin N. Bowler
This case follows VP of Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded... View Details
Keywords: Data Science; Analytics and Data Science; Analysis; Consumer Behavior; Forecasting and Prediction
Datar, Srikant M., and Caitlin N. Bowler. "Predicting Purchasing Behavior at PriceMart (A)." Harvard Business School Case 119-025, August 2018. (Revised September 2018.)
- summer 1991
- Article
Estimating Heterogeneity in Consumers' Purchase Rates
By: Sunil Gupta and Donald G. Morrison
Gupta, Sunil, and Donald G. Morrison. "Estimating Heterogeneity in Consumers' Purchase Rates." Marketing Science 10 (summer 1991): 264–269.
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
customers spread over six markets. The researchers extracted six variables to represent first-time customers’ acquisition behavior, including whether the purchase was made online or offline, number of items purchased, prices, discounts,... View Details
- 2009
- Working Paper
Do Friends Influence Purchases in a Social Network?
By: Raghuram Iyengar, Sangman Han and Sunil Gupta
Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details
Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
- February 1981 (Revised January 1984)
- Case
International Harvester: Purchasing Inflation Offset System
By: Regina E. Herzlinger and Kenneth A. Merchant
Herzlinger, Regina E., and Kenneth A. Merchant. "International Harvester: Purchasing Inflation Offset System." Harvard Business School Case 181-090, February 1981. (Revised January 1984.)
- August 2018
- Article
The Effect of Graphic Warnings on Sugary-Drink Purchasing
By: Grant Donnelly, Laura Y. Zatz, Daniel Svirsky and Leslie John
Governments have proposed text warning labels to decrease consumption of sugary drinks – a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning labels. We field-tested the effectiveness of graphic... View Details
Keywords: Policy Making; Preferences; Food; Health; Policy; Information; Labels; Consumer Behavior; Decision Making; Performance Effectiveness
Donnelly, Grant, Laura Y. Zatz, Daniel Svirsky, and Leslie John. "The Effect of Graphic Warnings on Sugary-Drink Purchasing." Psychological Science 29, no. 8 (August 2018): 1321–1333.
- June 2015
- Article
The Capital Purchase Program and Subsequent Bank SEOs
By: Mozaffar N. Khan and Dushyantkumar Vyas
We find that in the aftermath of the recent financial crisis banks replenished only 12% of crisis-related losses through SEOs in 2009 and 2010. However, SEOs are disproportionately conducted by Capital Purchase Program (CPP) recipients, and this is not explained by CPP... View Details
Keywords: Accounting; Capital; Equity; Financial Crisis; Banks and Banking; Banking Industry; United States
Khan, Mozaffar N., and Dushyantkumar Vyas. "The Capital Purchase Program and Subsequent Bank SEOs." Journal of Financial Stability 18 (June 2015): 91–105.
- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
picture-text refinements. Those shoppers often stayed on the site—and may even have purchased a product—but did not search for narrower queries. Six months later, happier customers The refinement tool didn’t increase purchasing—at first.... View Details
- October 2007 (Revised March 2009)
- Supplement
Berkshire Partners: Purchase of Rival Company (B)
El-Hage, Nabil N., Andre Baillargeon, and Stephen Parks. "Berkshire Partners: Purchase of Rival Company (B)." Harvard Business School Supplement 208-024, October 2007. (Revised March 2009.)
- July 2007 (Revised March 2009)
- Case
Berkshire Partners: Purchase of Rival Company (A)
Berkshire Partners, a private equity firm in Boston, was pleased with their recent investment in the Holmes Group, a home comfort consumer electronics company. The portfolio company was exceeding key financial targets and Berkshire Partners was confident that it would... View Details
Keywords: Private Equity; Capital Structure; Decision Choices and Conditions; Investment; Acquisition; Financial Services Industry; Boston
El-Hage, Nabil N., Andre Baillargeon, and Stephen Parks. "Berkshire Partners: Purchase of Rival Company (A)." Harvard Business School Case 208-023, July 2007. (Revised March 2009.)