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Show Results For
- All HBS Web
(2,047)
- People (1)
- News (426)
- Research (1,252)
- Events (7)
- Multimedia (4)
- Faculty Publications (552)
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- 17 Sep 2009
- News
Special Award from the Institute for Public Relations
- March 1986 (Revised February 1987)
- Case
Air Canada: Organizing for Public Relations and Media Relations (A)
By: Stephen A. Greyser and Roy V. Eales
Greyser, Stephen A., and Roy V. Eales. "Air Canada: Organizing for Public Relations and Media Relations (A)." Harvard Business School Case 586-144, March 1986. (Revised February 1987.)
- 17 Sep 2009
- News
Greyser honored by Institute for Public Relations
- July 2017 (Revised July 2024)
- Course Overview Note
Public Entrepreneurship
By: Mitchell Weiss
This course is rooted in the belief that there is a large opportunity for creating value and solving large public problems if there are more inventors and builders inside government and more inventors and builders outside government, building for it. The course was... View Details
Keywords: Public Entrepreneurship; Innovation; Public Sector; Entrepreneurship; Innovation and Invention; Innovation Leadership; Government Administration; Business and Government Relations
Weiss, Mitchell. "Public Entrepreneurship." Harvard Business School Course Overview Note 818-006, July 2017. (Revised July 2024.)
- April 2, 2018
- Article
The Right Way for Companies to Publicize Their Social Responsibility Efforts
By: Mark R. Kramer
It’s a common complaint. Companies keep trying to show the world that they are socially conscious and keep losing the battle. Anheuser-Busch and Hyundai even devoted this year’s Super Bowl ads to lauding their philanthropic efforts with decidedly mixed responses.... View Details
Kramer, Mark R. "The Right Way for Companies to Publicize Their Social Responsibility Efforts." Harvard Business Review Digital Articles (April 2, 2018).
- April 1990
- Case
Mazda: Corporate Public Relations in the United States
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Mazda: Corporate Public Relations in the United States." Harvard Business School Case 590-102, April 1990.
- 1989
- Book
Keeping the Corporate Image: Public Relations and Business, 1900-1950
By: R. S. Tedlow
Tedlow, R. S. Keeping the Corporate Image: Public Relations and Business, 1900-1950. Japan: Yushodo Press, 1989, Japanese ed. (Translated into Japanese.)
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- 1979
- Book
Keeping the Corporate Image: Public Relations and Business, 1900-1950
By: R. S. Tedlow
Tedlow, R. S. Keeping the Corporate Image: Public Relations and Business, 1900-1950. Greenwich, CT: JAI Press, 1979.
- February 1987
- Case
Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media
Greyser, Stephen A. "Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media." Harvard Business School Case 587-126, February 1987.
- spring 1976
- Article
The National Association of Manufacturers and Public Relations during the New Deal
By: R. S. Tedlow
Tedlow, R. S. "The National Association of Manufacturers and Public Relations during the New Deal." Business History Review 50, no. 1 (spring 1976): 25–45.
- September 2023
- Article
Corporate Purpose in Public and Private Firms
By: Claudine Gartenberg and George Serafeim
Analyzing data from approximately 1.5 million employees across 1,108 established public and private US companies, we find that the strength of employee beliefs related to purpose is weaker in public companies. Among public companies, those beliefs are stronger for... View Details
Keywords: Purpose; Corporate Purpose; Culture; Corporate Culture; Public And Private Organizations; Hedge Fund; Executive Pay; Corporate Governance; Corporate Strategy; Organizational Culture; Mission and Purpose; Employees; Attitudes; Executive Compensation; Ownership
Gartenberg, Claudine, and George Serafeim. "Corporate Purpose in Public and Private Firms." Management Science 69, no. 9 (September 2023): 5087–5111.
- Web
The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details
- February 2016
- Supplement
Alibaba Goes Public (B)
Update on Alibaba Group's share price performance and related events in the year following its September 2014 IPO. View Details
Keywords: Dual-class Share Structure; Alibaba; IPOs; VIE; Initial Public Offering; Corporate Governance; Performance; Stock Shares; United States
Palepu, Krishna, Suraj Srinivasan, Charles C. Y. Wang, and David Lane. "Alibaba Goes Public (B)." Harvard Business School Supplement 116-031, February 2016.
- November 2017
- Supplement
Loss Prevention at Mac's Convenience Stores (B)
By: Francesca Gino, Katherine DeCelles and Olivia Hull
Supplement to HBS No. 918-001. The case describes the inventive approaches to retail crime prevention that Sean Sportun, security and loss prevention manager at Mac’s Convenience Stores, implemented between 2007 and 2017. View Details
Keywords: Public Relations; Community Relations; Change Management; Leading Change; Training; Knowledge Dissemination; Working Conditions; Crime and Corruption; Law Enforcement; Legal Liability; Business and Community Relations; Retail Industry; Canada
Gino, Francesca, Katherine DeCelles, and Olivia Hull. "Loss Prevention at Mac's Convenience Stores (B)." Harvard Business School Supplement 918-002, November 2017.
- 01 Apr 2000
- News
New Home for External Relations
south of the Soldiers Field location near the intersection of North Harvard Street and Western Avenue. External Relations (ER), which includes many functions familiar to most HBS graduates, is one of several administrative operating units... View Details
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
the United States, for instance; especially when their profits were viewed as going to shareholders rather than toward investments. You could argue that these issues are more of a concern for customers and the public View Details