Publications

April 2006
Teaching Note

Managing a Public Image (TN)

By: Robin J. Ely

Keywords: Public Relations Industry

20 Jun 2005
Research & Ideas

Creating a Positive Professional Image

appearance, but how do you manage something like skin color? Roberts will present her research, called "Changing Faces: Professional Image Construction in Diverse Organizational Settings," in the October issue of the Academy of... View Details

Keywords: by Mallory Stark

May 2014
Case

Goldman Sachs: Anchoring Standards After the Financial Crisis

By: Rajiv Lal and Lisa Mazzanti

Goldman Sachs, a longtime venerable financial institution headquartered in New York City, had a partnership culture that was known to value its clients. But when the financial crisis hit in 2008 and Goldman Sachs emerged relatively unscathed, its public image took a... View Details

Keywords: Brand Management; Public Image; Corporate Accountability; Reputation; Standards; Financial Crisis; Brands and Branding; Banking Industry; Financial Services Industry

August 1990
Case

NASA After Challenger: Restoring an Image

By: Stephen A. Greyser and Norman Klein

In the days following the loss of the space shuttle Challenger and its crew in January of 1986, NASA officials were unwilling to communicate with the media or the public. A siege mentality took hold, and the press and public responded with intense criticism and... View Details

Keywords: Communication Strategy; Policy; Business and Community Relations; Situation or Environment; Conflict Management

20 Jun 2018
News

Graphic images speak to consumers of sugary drinks

December 2004 (Revised April 2006)
Case

Managing a Public Image: Kevin Knight

By: Robin J. Ely and Ingrid Vargas

Kevin Knight recounts an uncomfortable situation he faced as an African-American student at Harvard Business School. Concerned with maintaining an image as a calm and rational person, he is appalled when he finds himself in a heated classroom exchange in defense of an... View Details

Keywords: Leadership; Ethnicity; Identity; Competency and Skills; Business Education

Article

National Image as a Competitive Disadvantage: The Case of the New Zealand Organic Food Industry

By: Geoffrey Jones and Simon Mowatt

This article examines why organic agriculture and food consumption developed more strongly in some countries than others between the 1970s and the 2000s. The focus is the limited growth of the New Zealand organic sector, which contrasts with countries such as Denmark,... View Details

Keywords: Industrial Organization; Chinitz; Agglomeration; Clusters; Cities; Mines; Political Economy; FDI; Agribusiness Industry; Agriculture; Agribusiness; Entrepreneurship; Business History; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; New Zealand; Denmark

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December 2004 (Revised August 2005)
Case

Managing a Public Image: Sophie Chen

By: Robin J. Ely and Ingrid Vargas

Sophie Chen, an Asian-American MBA student at Harvard Business School, describes a professional situation in which she was unable to mentor a junior person effectively because she disapproved of the way her Asian-American mentee conformed to an ethnic stereotype.... View Details

Keywords: Leadership; Perception; Relationships; Diversity

19 Feb 2020
Video

Public Image: The U.S. Steel Photography Exhibit at Baker Library

December 2004 (Revised April 2006)
Case

Managing a Public Image: Rob Thomas

By: Robin J. Ely and Ingrid Vargas

Rob Thomas describes some of the challenges he has faced as a white, middle-aged man who is managing director of a mid-size consulting firm where he is committed to increasing staff gender and racial diversity. Unwilling to risk the disapproval of any constituency,... View Details

Keywords: Leadership; Age; Race; Identity; Failure; Gender; Consulting Industry

02 Jul 2012
Research & Ideas

Why Good Deeds Invite Bad Publicity

Do companies with reputations for acting in socially responsible ways receive public goodwill when unpleasant news hits? The question of how much (or even if) corporate social responsibility (CSR) policies benefit companies beyond the... View Details

Keywords: by Michael Blanding; Energy

September 2019 (Revised June 2021)
Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda

Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details

Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation

May 2018
Article

Incentives for Prosocial Behavior: The Role of Reputations

By: Christine L. Exley

Do monetary incentives encourage volunteering? Or, do they introduce concerns about appearing greedy and crowd out the motivation to volunteer? Since the importance of such image concerns is normally unobserved, the answer is theoretically unclear, and corresponding... View Details

Keywords: Incentives; Image Motivation; Volunteer; Prosocial Behavior; Altruism; Gender; Reputations; Motivation and Incentives; Behavior; Perception; Reputation

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Web

Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School

the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of View Details

03 Apr 2025
HBS Seminar

Ziad Obermeyer, UC Berkeley School of Public Health

01 Sep 2006
News

Private Sector and Public Interest Meet at Global Leadership Forum

the unique juncture at which the United States now finds itself, with many speakers urging their audience to get involved in the issues of the day. The event also featured some twenty sessions led by HBS faculty on a variety of subjects related to the GLF’s title, “The... View Details

October 2015 (Revised September 2016)
Technical Note

Flight: Now without Humans Aboard

By: Mitchell Weiss, Karim Lakhani, HT Kung and Kerry Herman

This note provides an overview of the unmanned aerial vehicles (UAVs, or drones) industry in September 2015. UAVs offered many potential applications in industries as diverse as aerial imaging and photography, agriculture, construction, infrastructure inspection and... View Details

Keywords: Public Entrepreneurship; Drones; Entrepreneurship; Business Startups; Product Design; Research and Development; Technological Innovation; Rights; Ethics; Strategy; Transportation Networks; Market Entry and Exit; Innovation and Management; European Union; Asia; United States