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  • Research Summary

Corporate Diplomacy

Michael Watkins is defining a top management function of increasing importance: the conduct of corporate diplomacy. Senior executives conduct the business equivalent of international diplomacy when they negotiate to sustain or transform relationships with influential... View Details
  • 23 Oct 2019
  • News

Negotiators Share Lessons from High-Stakes Global Diplomacy

Madeleine Albright was interviewed for the American Secretaries of State Project, a collaboration among faculty members at HBS, Harvard Kennedy School, and Harvard Law School designed to extract lessons in negotiation and diplomacy for... View Details
Keywords: University Collaborations
  • April 2003 (Revised December 2003)
  • Background Note

Winning the Influence Game: Corporate Diplomacy and Business Strategy

Provides a framework for influencing key outside players--businesses, governments, and NGOs--in support of business strategy. This could mean negotiating contracts with major customers and suppliers, concluding acquisitions and alliances, and securing financing from... View Details
Keywords: Negotiation; Business Strategy; Power and Influence
Related
  • October 2018 (Revised July 2019)
  • Technical Note

The Brand Management of Places

By: E. Ofek and Nathaniel Schwalb
The brand management of places, such as countries, cities and regions, has received increasing attention in recent years. The associations, impressions and reputations that people have of a certain place can have a big impact in a number of areas – from tourism, to... View Details
Keywords: Place Brand; Destination Brand; Nation Brand; Public Diplomacy; Brands and Branding; Management; Perception; Public Opinion
Related
  • 2016
  • Working Paper

Henry Kissinger's Negotiation Campaign to End the Vietnam War

By: James K. Sebenius and Eugene B. Kogan
President Richard M. Nixon was elected in 1968 with the widespread expectation that he would bring about an end to the costly and unpopular war in Vietnam. The task largely fell to National Security Adviser Henry Kissinger. When the negotiations began, North Vietnam... View Details
Keywords: Kissinger; Negotiation; Negotiation Campaign; Bargaining; Diplomacy; Coercive Diplomacy; Multiparty Negotiations; Dispute Resolution; Mediation; Negotiation Process; War; Negotiation Types; International Relations; Negotiation Deal; Viet Nam; United States
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  • November 2018 (Revised February 2019)
  • Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick
In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details
Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel
Related
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

complicated history still dominate public consciousness. Memories of failed peace talks tend to loom larger than Israel’s image as a startup nation. Thousands of Instagram posts from Tel Aviv’s gay pride festivities or the buzz from... View Details
Keywords: by Danielle Kost; Tourism
  • Article

Positioning The Nation State

By: John A. Quelch and Katherine E. Jocz
Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details
Keywords: Sovereign Finance; Country; Product Positioning; Global Strategy; Government and Politics
Related
  • 10 Jan 2017
  • First Look

First Look at New Research: January 10, 2017

How did he do these deals? What strategies and tactics worked and what failed? Why and under what conditions? What ethical challenges does this approach present? Is there an underlying logic and method to his approach that, well beyond the View Details
Keywords: Sean Silverthorne
  • 11 Mar 2015
  • HBS Seminar

Ernest Wilson, University of Southern California, Annenberg School

  • 2020
  • Article

Remaking the Imperial Presidency: The Mayaguez Incident of 1975 and the Contradictions of Credibility

By: Mattias Fibiger
This article argues that the Mayaguez incident of 1975 was a missed opportunity to establish a more democratic American foreign policy. President Gerald Ford managed the crisis with an eye toward domestic and international credibility. But his conception of credibility... View Details
Keywords: Foreign Policy; Presidency; Ford Administration; Government and Politics; History; Crisis Management; United States
Related
  • 04 Sep 2012
  • Working Paper Summaries

Level II Negotiations: Helping the Other Side Meet Its ‘Behind the Table’ Challenges

Keywords: by James Sebenius
  • 09 Sep 2009
  • First Look

First Look: September 9

between free and a positive price. In this piece, I offer a series of specific examples of resources offered without charge, for a positive price, or for a flat fee ("all-you-can-eat"). I conclude by assessing the characteristics that shape pricing structure... View Details
Keywords: Martha Lagace
  • 03 Mar 2011
  • Research & Ideas

HBS Faculty on Revolution in the Middle East and North Africa

lens of their research. Deepak Malhotra The US response to events in the Middle East and North Africa needs to be guided by three key tenets of effective diplomacy. First, diplomacy needs to consider our enemies tomorrow, not just our... View Details
Keywords: Re: Deepak Malhotra; Energy; Utilities
  • 09 Mar 2010
  • First Look

First Look: March 9

run as a public utility. The Panamanian government, in contrast, has run the Canal as a for-profit corporation, increasing safety and decreasing costs along the way. Maurer and Yu's nuanced analysis of the contribution of the United... View Details
Keywords: Martha Lagace
  • 26 Feb 2019
  • First Look

New Research and Ideas, February 26, 2019

intake linked to commercial products. Media (including social media) coverage about the safety and cost of many consumer goods, both medical (drugs, devices) and nonmedical, reflect profound public concerns. Longstanding societal scrutiny... View Details
Keywords: Dina Gerdeman
  • Web

Courses by Faculty Unit - Course Catalog

2026 J 3.0 Institutions, Macroeconomics, and the Global Economy Vincent Pons Spring 2026 Q3Q4 3.0 Managing International Trade and Investment Meg Rithmire Fall 2025 Q1Q2 3.0 RoGME: Role of Government in Market Economies Matthew Weinzierl Spring 2026 Q4 1.5 SPACE:... View Details
  • Web

Business, Government & the International Economy Awards & Honors - Faculty & Research

graduating class's HBS experience. Mattias E. Fibiger : Winner of the 2022 Stuart L. Bernath Scholarly Article Prize from the Society for Historians of American Foreign Relations (SHAFR) for "A Diplomatic Counter-Revolution: Indonesian View Details
  • 01 Apr 2002
  • News

Breakthrough International Negotiation

from a collection of diplomacy cases developed in the last decade. Through in-depth interviews with top diplomats and negotiators on the front lines of tense international conflicts, Watkins and Rosegrant have distilled a set of basic... View Details
Keywords: Michael Watkins; Susan Rosegrant; Publishing Industries (except Internet); Information
  • Profile

Amy Sennett

and helped draft treaty language “for the codification and progressive development of international law.” Development as best diplomacy Through the HBS Social Enterprise Club, Amy has seen “a lot of ways for-profits and entrepreneurial... View Details