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- Faculty Publications (4)
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- All HBS Web (14)
- Faculty Publications (4)
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- June 2012
- Class Lecture
Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox
By: Rohit Deshpandé
A product's country of origin establishes its authenticity. This is the provenance paradox. Consumers associate certain geographies with the best products: French wine, Italian sports cars, Swiss watches. Competing products from other countries - especially developing... View Details
Keywords: Global Business; Branding; Strategic Planning; Strategic Positioning; Emergent Countries; Consumer Perception; Developing Markets; Brands and Branding; Geographic Location; Globalized Markets and Industries; Perception; Emerging Markets; Product Positioning; Global Strategy; Marketing Strategy; Food and Beverage Industry; Venezuela
Deshpandé, Rohit. "Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox ." Harvard Business School Class Lecture 512-703, June 2012.
Provenance Paradox and Country of Origin Branding
Since a product's country of origin of the product establishes its authenticity, companies from emerging markets are unable to price products comparably to similar firms from developed markets. This problem of establishing authenticity, called the "provenance paradox,"... View Details
- January 2015 (Revised July 2019)
- Case
Rebranding Godiva: The Yıldız Strategy
By: Rohit Deshpande and Esel Çekin
This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
- 15 Feb 2017
- Op-Ed
What Africa Can Teach the United States About Funding Infrastructure Projects
the great cities of America. But there will likely be massive arguments about how to raise the money and how to invest it. The solution may lie in finance models that have proven successful in several nations across the Atlantic Ocean—not... View Details
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
aspect of the relationship increases and the zero-sum aspect decreases. Powerful logic, proven in practice Performance-based pricing is growing because 1) its economic logic is so powerful; 2) it provides new opportunities for... View Details
- 12 PM – 1 PM EDT, 30 Sep 2014
- Webinars: Trending@HBS
Building a Global Brand: Why You Aren't Buying Venezuelan Chocolate
Building a Global Brand: Why you arent buying Venezuelan chocolate
The next wave of global challengers will be firms from emergent market countries like Brazil, China, and India. Who are these companies and what are the barriers they are trying to overcome? View Details
- 11 Jan 2016
- Research & Ideas
Is Group Loyalty a Force for Good or Evil?
or where they are crossing ethical boundaries for the good of their own group.” Gino and colleagues write about this paradox in a new paper forthcoming in the journal Organizational Behavior and Human Decision Processes with a decidedly... View Details
Keywords: by Michael Blanding
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
called upon to play increasingly broader roles. Let me start my analysis with the barrel. I think our economic system has proven phenomenally successful at bringing growth, innovation, productivity, and a rising standard of living to... View Details
Keywords: by Kim B. Clark
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
paradoxes of venture financing. Entrepreneurs have found, for instance, that venture capitalists provide cash only in stages, rather than in an initial lump sum (E Ink's $200-million problem). In supporting inherently risky start-ups,... View Details
Keywords: by John S. Rosenberg
- 25 Sep 2007
- First Look
First Look: September 25, 2007
faced the future with a new financial structure, world-class assets, a proven management team, a sound balance sheet, and access to capital for stability and expansion. In the face of increasing global grain demand and new... View Details
Keywords: Martha Lagace
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
of the industry and the company itself may help us understand this decision. If their intended message was that several institutional stakeholders shared responsibility in waste disposal, then over-identification of its brand with the effort would have View Details
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
Tigers in the late twentieth. Many may consider this an old-fashioned way to develop, but as Sun argues, it's the only one that's proven to raise living standards across entire societies in a lasting way. And with every new Chinese... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
management challenges. The real problem for them is doing both simultaneously. Govindarajan offers a simple, proven method for allocating an organization’s energy, time, and resources across “the three boxes”: the present (keep the... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details