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  • All HBS Web  (6,906)
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    • Research  (4,881)
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Show Results For

  • All HBS Web  (6,906)
    • People  (20)
    • News  (1,087)
    • Research  (4,881)
    • Events  (30)
    • Multimedia  (23)
  • Faculty Publications  (3,344)
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  • TeachingInterests

Product Management

By: Sara McKinley Torti

A Product Manager is obsessed with the problem their product tries to solve and works to both define the product’s functional requirements and lead cross-functional teams to develop, launch and improve their product over time. Taught by an experienced former Google... View Details

  • 2018
  • Book

Escaping the Build Trap: How Effective Product Management Creates Real Value

By: Melissa Perri
This book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components: creating a product manager role with the right responsibilities and structure;... View Details
Keywords: Product And Process Development; Product Management; Customer Focus and Relationships; Value Creation
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Perri, Melissa. Escaping the Build Trap: How Effective Product Management Creates Real Value. 1st ed. Sebastopol, CA: O'Reilly Media, Inc., 2018.
  • December 2011 (Revised January 2015)
  • Background Note

The Product Manager

By: Jeffrey Bussgang, Thomas Eisenmann and Robert Go
Describes the role of product manager (PM) in technology companies, detailing 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product... View Details
Keywords: Product Marketing; Product Development; Product Design; Information Technology; Entrepreneurship
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Bussgang, Jeffrey, Thomas Eisenmann, and Robert Go. "The Product Manager." Harvard Business School Background Note 812-105, December 2011. (Revised January 2015.)
  • 12 PM – 1 PM EST, 05 Nov 2015
  • Webinars: Trending@HBS

Product Management 101

A growing number of HBS graduates are product managers. Among MBA Class of 2013 and 2014 alumni, an estimated 5% work in product management in tech companies; another 6% are founders of tech startups who typically spend a majority of their time on product development.... View Details

    Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs

    How does an entrepreneur, aspiring manager, or CEO become a master of strategy? In this book, we argue that everyone can learn from three of the greatest strategist of modern time, Bill Gates, Andy Grove and Steve Jobs, who also built three of the most valuable... View Details

    • July 2016
    • Case

    Product Portfolio Management at Genentech

    By: Kevin Schulman and Jamie Gresh
    Genentech, long the darling of the biotechnology industry, was acquired by Swiss pharmaceutical company Roche in 2009. The combined company retains the name Genentech in the US, but must now move to achieve the promises made at the time of this merger—to build from... View Details
    Keywords: Portfolio Management; Drug Development; Postmerger Integration; Marketing Strategy; Mergers and Acquisitions; Integration; Biotechnology Industry; Pharmaceutical Industry; United States
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    Schulman, Kevin, and Jamie Gresh. "Product Portfolio Management at Genentech." Harvard Business School Case 317-012, July 2016.
    • February 2020 (Revised February 2022)
    • Case

    Sustainable Product Management at Solvay

    By: George Serafeim, Vincent Dessain and Mette Fuglsang Hjortshoej
    In November 2019, Ilham Kadri, CEO of Solvay, a Belgian specialty chemicals and advanced materials group, with annual revenues of more than €10 billion in 2018, announced the group’s mid-term strategy, eight months after she took the helm as Solvay’s 11th CEO. The case... View Details
    Keywords: Sustainability; Sustainable Business And Innovation; Sustainability Management; Sustainable Development; Management Accounting; Innovation; Carbon Emissions; Sustainability Reporting; Sustainability Targets; Target-setting; Product; Management; Transformation; Growth and Development Strategy; Climate Change; Environmental Sustainability; Chemical Industry; Europe; Belgium
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    Serafeim, George, Vincent Dessain, and Mette Fuglsang Hjortshoej. "Sustainable Product Management at Solvay." Harvard Business School Case 120-081, February 2020. (Revised February 2022.)
    • May 2003
    • Module Note

    Managing Product Development

    By: Stefan H. Thomke
    Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details
    Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration
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    Thomke, Stefan H. "Managing Product Development." Harvard Business School Module Note 603-088, May 2003.
    • February 2024
    • Technical Note

    AI Product Development Lifecycle

    By: Michael Parzen, Jessie Li and Marily Nika
    In this article, we will discuss the concept of AI Products, how they are changing our daily lives, how the field of AI & Product Management is evolving, and the AI Product Development Lifecycle. View Details
    Keywords: Artificial Intelligence; Product Management; Product Life Cycle; Technology; AI and Machine Learning; Product Development
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    Parzen, Michael, Jessie Li, and Marily Nika. "AI Product Development Lifecycle." Harvard Business School Technical Note 624-070, February 2024.
    • September 2017 (Revised March 2023)
    • Background Note

    Production Processes

    By: Willy Shih and Michael W. Toffel
    This note describes four broad categories of process architectures and then examines the nature of task assignment that typically would be found in a factory organized along the lines of each process type. It then delves more deeply into work flow policies, materials... View Details
    Keywords: Production Management; Production Planning; Production Scheduling; Process Analysis; Process Maps; Processing Times; Process Improvement; Production; Management; Product; Consumer Products Industry; Consumer Products Industry
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    Shih, Willy, and Michael W. Toffel. "Production Processes." Harvard Business School Background Note 618-023, September 2017. (Revised March 2023.)
    • January 2011
    • Case

    AIC Netbooks: Optimizing Product Assembly

    By: Steven C. Wheelwright and Sunru Yong
    AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing... View Details
    Keywords: Performance Management; Quantitative Analysis; Manufacturing; Production Planning; Production Management; Diversification; Production; Performance Efficiency; Product Design; Performance Improvement; Mobile Technology; Manufacturing Industry; Electronics Industry; Taiwan
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    Wheelwright, Steven C., and Sunru Yong. "AIC Netbooks: Optimizing Product Assembly." Harvard Business School Brief Case 114-245, January 2011.

      Service Productivity Management

      Here is an in-depth guide to the most powerful available benchmarking technique for improving service organization performance — Data Envelopment Analysis (DEA). The book outlines DEA as a benchmarking technique, identifies high cost service units, isolates... View Details
      • 2025
      • Working Paper

      Management and Firm Dynamism

      By: Nicholas Bloom, Jonathan S. Hartley, Raffaella Sadun, Rachel Schuh and John Van Reenen
      We show better-managed firms are more dynamic in plant acquisitions, disposals, openings and closings in U.S. Census and international data. Better-managed firms also birth better-managed plants, and improve the performance of the plants they acquire. To explain these... View Details
      Keywords: Management Practices; Productivity; Management Practices and Processes; Mergers and Acquisitions; Competition; Business or Company Management; Performance Productivity
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      Bloom, Nicholas, Jonathan S. Hartley, Raffaella Sadun, Rachel Schuh, and John Van Reenen. "Management and Firm Dynamism." Harvard Business School Working Paper, No. 25-052, April 2025.
      • Article

      Strategic Management of Product Recovery

      By: Michael W. Toffel
      Manufacturers of an expanding range of durable products are facing regulatory and market pressures to manage the products they manufactured upon their end of life (EOL). In part, this attention is motivated by a growing number of countries—especially across Europe and... View Details
      Keywords: Product; Environmental Sustainability; Cost Management; Government Legislation; Logistics; Risk and Uncertainty; Strategy; Europe; Asia; United States
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      Toffel, Michael W. "Strategic Management of Product Recovery." California Management Review 46, no. 2 (Winter 2004): 120–141.
      • Teaching Interest

      Product Management 101 & 102

      By: Julia B. Austin
      Julia previously taught Product Management 101 & 102 (PM 101/102). This is a two-semester project-based course that uses a learning-by-doing approach to build basic product management skills. Students evaluate user needs and specify functional requirements... View Details
      • March 2022
      • Teaching Note

      Sustainable Product Management at Solvay

      By: George Serafeim
      This teaching note is designed to be used in conjunction with the case “Sustainable Product Management at Solvay,” HBS No.120-081 and its related products to help faculty deepen students’ comprehension of business issues and energize classroom discussion. View Details
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      Serafeim, George. "Sustainable Product Management at Solvay." Harvard Business School Teaching Note 122-081, March 2022.
      • June 2009 (Revised March 2011)
      • Module Note

      The Creative Industries: Managing Products and Product Portfolios

      By: Anita Elberse
      This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details
      Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity
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      Elberse, Anita. "The Creative Industries: Managing Products and Product Portfolios." Harvard Business School Module Note 509-077, June 2009. (Revised March 2011.)
      • August 2017 (Revised March 2020)
      • Case

      Flex Hungary: Launching Production (A)

      By: Willy Shih
      This case examines design choices in the construction of flow lines. Flow lines are a popular way of arranging production because they are simple and inherently efficient. Equipment or workstations are arranged according to the sequence of steps in which a product is... View Details
      Keywords: Manufacturing; Line-balancing; Flow Line; Conveyor-paced Line; Consumer Goods; Consumer Products; Production Management; Production Planning; Production Scheduling; Operations; Production; Management; Supply Chain; Design; Analysis; Goods and Commodities; Consumer Products Industry; Consumer Products Industry; European Union
      Citation
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      Shih, Willy. "Flex Hungary: Launching Production (A)." Harvard Business School Case 618-002, August 2017. (Revised March 2020.)
      • May 2018
      • Article

      Selection and Market Reallocation: Productivity Gains from Multinational Production

      By: Laura Alfaro and Maggie X. Chen
      Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details
      Keywords: Productivity Gains; Multinational Production; Selection; Market Reallocation; And Within-firm Productivity; Multinational Firms and Management; Production; Performance Productivity; Competition; Mathematical Methods
      Citation
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      Alfaro, Laura, and Maggie X. Chen. "Selection and Market Reallocation: Productivity Gains from Multinational Production." American Economic Journal: Economic Policy 10, no. 2 (May 2018): 1–38. (Also NBER Working Paper 18207. See Harvard Business School Working Paper, No. 12–111, 2015 for longer version.)
      • 1999
      • Chapter

      Managing Short-Lifecycle Products

      By: A. Raman and Marshall Fisher
      Keywords: History
      Citation
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      Raman, A., and Marshall Fisher. "Managing Short-Lifecycle Products." In Achieving Supply Chain Excellence through Technology, edited by David L. Anderson. Montgomery Research, Inc., 1999.
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