Publications

May 2023
Article

Self-Preferencing at Amazon: Evidence from Search Rankings

By: Chiara Farronato, Andrey Fradkin and Alexander MacKay

We study whether Amazon engages in self-preferencing on its marketplace by favoring its own brands (e.g., Amazon Basics) in search. To address this question, we collect new micro-level consumer search data using a custom browser extension installed by a panel of study... View Details

Keywords: Consumer Behavior; E-commerce; Product Positioning; Brands and Branding

June 1994
Case

Green Marketing at Rank Xerox

By: Jeffrey F. Rayport

Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details

Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Consumer Products Industry; Consumer Products Industry; Europe

11 Aug 2016
Cold Call Podcast

Why College Rankings Keep Deans Awake at Night

the rating system. He said that federal financial aid should go to those schools that perform the best. The President eventually abandoned the idea after hearing from many college presidents that there is simply no way to reliably rate and View Details

Keywords: Re: William C. Kirby; Education

04 Feb 2008
News

After Twenty Years, Rankings Remain Controversial

The School’s Centennial year just happens to coincide with another important anniversary, one many business schools would like to forget: the debut of BusinessWeek’s school rankings in 1988. Talk about disruptive. Up to that point,... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services

07 Jul 2003
What Do You Think?

Can We Have Too Much Productivity Improvement?

by economists from Alan Greenspan on down? Will it add to the ranks of the unemployed with attendant social and psychological costs, costs not factored into productivity calculations? Or does it provide the... View Details

Keywords: by James Heskett

Teaching Interest

Leading Product Innovation

By: Stefan H. Thomke

For several years, Apple has ranked as the most innovative business in the world. How does this winning company continue to achieve success in its quest to develop—in the words of Steve Jobs—insanely great products? This program takes a deep dive into the latest... View Details

30 Sep 2013
Research & Ideas

Do Mergers Hurt Product Quality?

comparative consumer product reviews since 1936. The publication ranks competitive brands according to quality, based on in-house testing and customer surveys, and publishes the products' retail prices.... View Details

Keywords: by Carmen Nobel; Consumer Products

25 Apr 2005
Research & Ideas

New Learning at American Home Products

pharmaceutical companies in 1984, American Home Products ranked first in sales and twenty-eighth in R&D expenditures as a percentage of sales.23 As the historian Williams Haynes noted, by the end of the... View Details

Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical

Summer 2017
Article

Performance Feedback in Competitive Product Development

By: Daniel P. Gross

Performance feedback is ubiquitous in competitive settings where new products are developed. This article introduces a fundamental tension between incentives and improvement in the provision of feedback. Using a sample of 4,294 commercial logo design tournaments, I... View Details

Keywords: Feedback; Evaluation; Tournaments; Innovation; Performance Evaluation; Motivation and Incentives; Rank and Position; Product Development; Learning

Spring 2016
Article

Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design

By: Kevin J. Boudreau, Karim R. Lakhani and Michael E. Menietti

Tournaments are widely used in the economy to organize production and innovation. We study individual contestant-level data from 2,796 contestants in 774 software algorithm design contests with random assignment. Precisely conforming to theory predictions, the... View Details

Keywords: Competition; Innovation Strategy

Find at Harvard

Read Now

12 Mar 2024
Research & Ideas

Publish or Perish: What the Research Says About Productivity in Academia

average earnings of $130,000 a year. Nearly half of earnings variations within fields can be attributed to differences in where professors worked and the ranks they attained. Professors earned the highest earnings and adjunct faculty the... View Details

Keywords: by Ben Rand; Education

November 2014
Case

Nestlé SA, 2014

By: John R. Wells and Galen Danskin

In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion).... View Details

Keywords: Consumer Products; Acquisitions; Strategy; Goods and Commodities; Nutrition; Emerging Markets; Corporate Social Responsibility and Impact; Competitive Strategy; Consumer Products Industry; Europe

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

on which side you’re looking from.” It also expands the debate around similar practices in search-engine optimization. Just as marketers were able to figure out how to adjust product descriptions to rank... View Details

Keywords: by Ben Rand; Technology

October 2010
Journal Article

The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization on Corporate Hierarchies

By: Maria Guadalupe and Julie Wulf

This paper establishes a causal effect of product market competition on various characteristics of organizational design. Using a unique panel-dataset on firm hierarchies of large U.S. firms (1986-1999) and a quasi-natural experiment (trade liberalization), we find... View Details

Keywords: Business Ventures; Product; Markets; Competition; Organizational Design; Governing Rules, Regulations, and Reforms; Rank and Position; Organizational Structure; Decision Choices and Conditions; Change; Trade; United States

Find at Harvard

Read Now

January 2009 (Revised June 2024)
Case

Design Thinking and Innovation at Apple

By: Stefan Thomke and Barbara Feinberg

Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy.... View Details

Keywords: Design; Corporate Entrepreneurship; Innovation and Management; Product Design; Product Development; Research and Development; Creativity; Technology Industry

July 2021 (Revised October 2021)
Case

Allianz Customer Centricity: Is Simplicity the Way Forward?

By: Eva Ascarza and Emilie Billaud

This case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies’ abilities to provide customer satisfaction while... View Details

Keywords: Simplicity; Customer Focus and Relationships; Customization and Personalization; Customer Satisfaction; Performance Efficiency; Strategy; Insurance Industry; Europe; Germany