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(574)
- News (60)
- Research (429)
- Events (9)
- Multimedia (1)
- Faculty Publications (166)
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- 15 Oct 2012
- News
There’s no quit in Michael Porter
- 01 Dec 2023
- News
Thinking Ahead
that can make a doctor-backed product like Systole a reassuring option, says Lee: “The patients I see are worried that the commercial options are too intense to be safe, or that they’ll be out of place if they aren’t a 20-something... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
that as one of the main differentiators for Ancestry.com, which has become the dominant player in the genealogy sector, with 3.6 million paying subscribers globally. (The next largest is MyHeritage, which claims one million paying... View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 01 Dec 2022
- News
Full Court Press
Dakar, Senegal, and Giza, Egypt, and observing the impact inside and outside the stadiums. “Just this season, we have engaged more than a hundred local vendors, entrepreneurs, and freelancers,” covering everything from uniform production... View Details
Keywords: Dan Morrell
- 01 Feb 1998
- News
New Releases
The Differentiated Network by Nitin Nohria and Sumantra Ghoshal (Jossey-Bass Publishers) The key to building an effective multinational corporation (MNC) is organizing its various parts as a differentiated... View Details
Keywords: Judith A. Ross
- 01 Sep 2014
- News
Case Study: Declawing the Competition
cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the... View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
Ackerly (MBA 1976) Until the product has user traction and the resulting revenues, it is just a dream. Pursue the analog option aggressively and produce the compelling and differentiated value that was the... View Details
Keywords: Dan Morrell
- 01 Dec 2017
- News
2017 in Manufacturing: The Supply Chain Goes High Tech
must now be more cost competitive, in both domestic and foreign markets. Meanwhile, the explosion of digital technology has forced manufacturing to look at its competitive advantage not just in terms of cost competitiveness, but also in the way the sector defines View Details
- 01 Jun 2008
- News
America the Difficult
has been 12.1 percent. Second, this remarkable return differential doesn’t reflect a more general differential in investment returns. During this same period, the equity markets in the United States... View Details
- 01 Sep 2016
- News
Case Study: Alumni Advice for a Health Care Startup
legal firms. Then I would consider the kind of bundled options one might find in “gold-plated” health care policies. —Kate Stohlman (MBA 1984) If customer results can differentiate your product(s) for the employer, your pricing should... View Details
- 01 Jun 2014
- News
The Digital Deck
As a professor in the Strategy Unit, Bharat Anand has studied how media companies move a traditional product into the online space. Some have managed that transition well, he says, and others have not. In the early days, Anand observes,... View Details
Keywords: Julia Hanna
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
mature brands such as Tide, which was developed in 1946 as the country's first synthetic laundry detergent. Today, Tide is available in dozens of differentiated product offerings around the world, including... View Details
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
Boston's Legal Sea Foods restaurant chain, where he met his future partner, Christopher Nessen. A production chef at the company, Nessen provided the culinary and technical expertise for Kettle Cuisine. He was well acquainted with the... View Details
Keywords: Deborah Blagg
- 01 Mar 2017
- News
Case Study: Moment in the Sun
stimulates the body’s circadian rhythms, cuing the production of cortisol during the day to keep you alert and melatonin at night to ready your body for rest. “It’s based on about 15 years of scientific research from NASA, the NIH, and... View Details
Keywords: Dan Morrell
- 01 Jun 2004
- News
Luxe Redux
significant consumer demand for highly differentiated products of a particular origin and formulation, says Godiva’s Koen. That preference has spread to other goods, including artisanal chocolate.... View Details
- 01 Sep 2018
- News
Case Study: A Good Fit
market. Apart from insurance claims, there is the productivity value of getting people back to work sooner. If the average absenteeism across corporate America is about 4 to 5 percent, then the value of saving a fraction of this would be... View Details
Keywords: Jen McFarland Flint
- 19 Feb 2021
- News
A Playbook for Progress
you have to put on your own oxygen mask first, but then you really do need to lead from the front. Last year, I think it was quite a differentiator for leaders. Because if you did not have compassion, you did not have empathy, how were... View Details
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
For Boston, whose history is better known for its midnight rides and tea parties with attitude, this was, by comparison, a low-key moment. On a slow July day in 1924 in the Hub's financial district, a new investment product was quietly... View Details
Keywords: Garry Emmons