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August 2014
Background Note

The Structure and Functioning of Art Markets

By: Mukti Khaire and Eleanor Kenyon

The production, valuation, and consumption of contemporary art are guided by cultural and economic forces that play out in primary and secondary markets. Artists seek the attention of art dealers, who, along with auction houses, play a large role in determining what is... View Details

Keywords: Art Dealer; Art Market; Arts; New York (city, NY)

November 2019
Teaching Note

Magnus Resch: Transforming the Art Market Through Transparency

By: Henry McGee and Sarah Mehta

Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions... View Details

Keywords: Art Market; Transparency; Art Pricing; Business Startups; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Fine Arts Industry

August 2018 (Revised September 2019)
Case

Magnus Resch: Transforming the Art Market Through Transparency

By: Henry McGee and Sarah Mehta

Economist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take... View Details

Keywords: Art Market; Transparency; Art Pricing; Business Startups; Decision Making; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Fine Arts Industry

September 2014 (Revised December 2014)
Case

The Ullens Center for Contemporary Art

By: Mukti Khaire and Nancy Hua Dai

Since its opening in Beijing in November 2007 as the first non-profit art center in China, UCCA had been operating with the mission to "promote the continued development of the Chinese art scene, foster international exchange, and showcase the latest in art and culture... View Details

Keywords: Art World; Art Gallery; Art Market; Arts; Nonprofit Organizations; Entrepreneurship; China

January 2021
Supplement

Barbara Krakow Gallery (B): Art and the Pandemic

By: José B. Alvarez and David Lane

Updates (A) case by describing the early impact of the COVID-19 pandemic on the art market, the renaming of the gallery as the Krakow Witkin Gallery, and the response of its partners and staff to the pandemic. View Details

Keywords: Art Market; COVID-19; Arts; Business Model; Change Management; Trends; Communication; Customer Focus and Relationships; Human Resources; Marketing; Distribution Channels; Outcome or Result; Health Pandemics; Fine Arts Industry

December 2016
Article

Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details

Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts

March 2024 (Revised May 2024)
Case

Masterpiece for the Masses: The First Art Exchange ARTEX

By: Lauren Cohen, Anastasiya Siroochenko (Siro) and Sophia Pan

Yassir Benjelloun-Touimi, CEO of ARTEX, aspired to marry the world of art and finance. Hoping to promote transparent, fractionalized ownership of renowned artwork, the founder had spent years contemplating the birth of an art stock market. This exchange would allow... View Details

October 2007
Article

The Art of Designing Markets

By: Alvin E. Roth

Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by... View Details

Keywords: Market Design; Market Participation; Market Transactions; Information Technology; Internet and the Web

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2024
Working Paper

Primary Capital Market Transactions and Index Funds

By: Marco Sammon and Chris Murray

We document the effects of mechanical buying by CRSP-index-tracking funds on post-IPO returns and IPO deal structure. Leveraging a difference-in-differences-style design built on a 2017 CRSP rule change, we find that expected index fund demand leads fast track IPOs to... View Details

Keywords: Investment Funds; Initial Public Offering; Investment Return; Price; Market Transactions; Financial Markets

October 2011 (Revised September 2014)
Case

Paddle8: Painting a New Picture of the Art Market

By: Mukti Khaire

The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with... View Details

Keywords: Arts; Business Plan; Business Startups; Corporate Entrepreneurship; Internet and the Web; Trade; Fine Arts Industry; New York (city, NY)

Fall 2020
Article

Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa

By: Michael A. Wheeler

Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from... View Details

Keywords: Art; Negotiation; Arts

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06 May 2015
Research & Ideas

A Flood of Picassos Threatens to Water Down the Art Market

primary market for collectors is to discover a diamond in the rough," Khaire said. "But as a collector, you have to be much more confident about your ability to judge View Details

October 2008 (Revised November 2009)
Case

Obama versus Clinton: The YouTube Primary

By: John A. Deighton and Leora Kornfeld

What was the role of the Internet in the contest for the Democratic presidential nomination between Senators Obama and Clinton? How does the role change in the shift from the Primary to the National election? The case examines media and content choices by each... View Details

Keywords: Political Elections; Knowledge Use and Leverage; Marketing Channels; Media; Internet; United States

September 2014 (Revised November 2014)
Teaching Note

Paddle8: Painting a New Picture of the Art Market

By: Mukti Khaire

December 2013 (Revised January 2015)
Case

Barbara Krakow Gallery

By: Jose Alvarez and Nyssa Liebermann

The Barbara Krakow Gallery is a successful contemporary art gallery located in Boston. It utilizes a very rare "no haggle pricing" strategy and extended sales cycle when selling pieces to collectors. Though it remains profitable and very respected, the size and scope... View Details

February 2018 (Revised October 2019)
Technical Note

The Art and Science of Brand Valuation

Brand valuation, the art and science of calculating the economic value accruing to a firm from its use of an intangible brand asset, yields frustratingly inconsistent, discrepant, and, therefore, controversial results. While it is widely accepted that brands are... View Details

2024
Working Paper

“If You’re Not There… You’re Not There”: How Art Market Platforms Induce Status Anxiety to Coerce Participation

By: James Riley and Ezra Zuckerman Sivan

This paper, an 18-month ethnographic investigation of international art fairs (IAFs), shows how market platforms can have a coercive effect, inducing sellers (i.e., art galleries) to participate despite ambivalence over their value and anxiety over the process by which... View Details

Keywords: Market Participation; Status and Position; Competition; Demand and Consumers; Fine Arts Industry

October 2022 (Revised September 2024)
Case

mPharma: Scaling Access to Affordable Primary Care in Africa

By: Regina E. Herzlinger and Ben Creo

mPharma hopes to scale up to create the largest pan-African healthcare company ever to provide much-needed primary care in retail pharmacies; a reliable, fairly priced supply of drugs; and micro-insurance for drugs. They must prioritize launching a telemedicine... View Details

August 2002 (Revised August 2003)
Case

Electronic Arts Introduces The Sims Online

By: Youngme E. Moon

Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details

Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry

January 2004 (Revised October 2006)
Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong

Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details

Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry

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