Publications

SSRN

December 2019
Article

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira

Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details

Keywords: Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Marketing; Consumer Behavior; Strategy; Price; E-commerce; Retail Industry; Fashion Industry

2019
Working Paper

Large-Scale Demand Estimation with Search Data

By: Tomomichi Amano, Andrew Rhodes and Stephan Seiler

In many online markets, traditional methods of demand estimation are difficult to implement because assortments are very large and individual products are sold infrequently. At the same time, data on consumer search (i.e., browsing) behavior are often available and are... View Details

Keywords: High-dimensional Data; Demand Estimation; Consideration Sets; Consumer Search

SSRN

2019
Working Paper

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira

Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details

Keywords: E-commerce; Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Consumer Behavior; Price; Search Technology

January–February 2020
Article

Consumer Reactions to Drip Pricing

By: Shelle Santana, Steven Dallas and Vicki Morwitz

This research examines how drip pricing—a strategy whereby a firm advertises only part of a product’s price upfront and then reveals additional mandatory or optional fees/surcharges as the consumer proceeds through the buying process—affects consumer choice and... View Details

Keywords: Drip Pricing; Pricing; Consumer Protection; Hidden Fees; Price; Consumer Behavior; Perception

2014
Working Paper

Price Coherence and Adverse Intermediation

By: Benjamin Edelman and Julian Wright

Suppose an intermediary provides a benefit to buyers when they purchase from sellers using the intermediary's technology. We develop a model to show that the intermediary will want to restrict sellers from charging buyers more for transactions it intermediates. We show... View Details

Keywords: Intermediaries; Platforms; Two-Sided Markets; Price Coherence; Price; Two-Sided Platforms; Distribution Channels

SSRN

16 Jan 2015
News

Price Protection Report: Credit Cards Shielding You From Price Drops

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

In a visual world, most online retailers still rely on consumers to define and enter their own search keywords. But using images to help shoppers sharpen their queries could push them to buy more, spend more, and feel happier about their... View Details

Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Because pricing is such a difficult and complex arena, it has confounded sales and marketing executives and scholars for centuries. In no other marketing element is the two-sided conflict and cooperation nature of the buyer-seller... View Details

Keywords: by Benson Shapiro; Manufacturing

May 2010
Article

Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions

By: Benjamin Edelman and Michael Schwarz

We characterize the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders and independent of the rate at which click-through rate declines over positions. We... View Details

Keywords: Auctions; Revenue; Advertising; Search Technology; Price; Bids and Bidding

Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details

14 Jan 2010
Working Paper Summaries

Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions

Keywords: by Benjamin G. Edelman & Michael Schwarz

Fast Answer

Delisted securities: prices

Where can I find daily stock price data for delisted securities? US and non-US Stock price data for delisted securities can be found in the following databases: LSEG Workspace Enter a company name or ticker... View Details

17 Jan 2014
Working Paper Summaries

Price Coherence and Adverse Intermediation

Keywords: by Benjamin G. Edelman & Julian Wright; Consumer Products

24 Feb 2014
News

Searching for the True Cost of Health Care

16 Apr 2009
Working Paper Summaries

Gray Markets and Multinational Transfer Pricing

Keywords: by Romana L. Autrey & Francesco Bova

November 2012 (Revised March 2015)
Case

Pricing and Partnership at Zillow, Inc.

By: Peter Coles and Benjamin Edelman

As Zillow's real estate search service gains user adoption, some real estate professionals question Zillow's policies, fees, and power. Dissatisfied real estate professionals could remove listings from Zillow, reducing the service's value to users. Should Zillow... View Details

Keywords: Business Strategy; Multi-Sided Platforms; Property; United States

Educators

Purchase

05 Mar 2019
Working Paper Summaries

The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment

Keywords: by Donald Ngwe, Kris J. Ferreira, and Thales Teixeira; Retail; Apparel & Accessories; Consumer Products

March 2002
Case

2002 Global Coffee Summit: Searching for Solutions

By: Ray A. Goldberg and James M Beagle

Global coffee leaders gathered in 2002 to develop alternative market-based approaches that would ensure a sustainable supply of coffee and address the social and ecological issues confronted by a global depression in coffee prices. View Details

Keywords: Business Strategy; Social Issues; Natural Environment; Price; Food and Beverage Industry