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- Faculty Publications (5)
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- All HBS Web (16)
- Faculty Publications (5)
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- January 2015 (Revised November 2016)
- Case
La Martina: Leveraging Polo's Luxury Lifestyle
By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details
Keywords: Luxury Brand; Digital Marketing; Premium Brands; Fashion; Leather Goods; Retail; Globalization; Brand Positioning; Brand Extension; Lifestyle Brand; Growth Strategy; Polo; Entrepreneurship; Family Business; Brand Partnerships; Business Model; Product Positioning; Diversification; Luxury; Sports; Brands and Branding; Consumer Products Industry; Fashion Industry; Sports Industry; Buenos Aires
Keinan, Anat, Maria Fernanda Miguel, and Sandrine Crener. "La Martina: Leveraging Polo's Luxury Lifestyle." Harvard Business School Case 515-085, January 2015. (Revised November 2016.)
- March 2024
- Case
Expanding the Bicester Collection to New York
By: Boris Vallee, Kirby Brand, Kristina Brown, Julie McCrimlisk, Chloe Sztabnik and Arthur Segel
Secretariat, if anyone remembers, won the triple crown at the Belmont Race Track on Long Island, located at the nexus of La Guardia, JFK Airports, the Long Island Railroad and multiple major highways. Belmont Race Track is now being rebuilt along with an adjacent UBS... View Details
Keywords: Consumer Behavior; Urban Development; Brands and Branding; Entertainment and Recreation Industry; Sports Industry; Retail Industry; New York (state, US)
Vallee, Boris, Kirby Brand, Kristina Brown, Julie McCrimlisk, Chloe Sztabnik, and Arthur Segel. "Expanding the Bicester Collection to New York." Harvard Business School Case 224-068, March 2024.
- 1 Jul 2013
- Panel Discussion
Master Class Session on Business and Investing in Africa
By: Euvin Naidoo, Pravin Gordhan, Nkosana Moyo, Moe Shaik, Polo Radebe and Cassim Coovadia
Annual Master Class Evening Session on:
'Business and Investment in Africa' - from Strategy to Execution
Keynote address by
Minister of Finance
Pravin Gordhan
Led by South African Euvin Naidoo, who serves in his personal capacity as visiting faculty member at Wits... View Details
Naidoo, Euvin, Pravin Gordhan, Nkosana Moyo, Moe Shaik, Polo Radebe, and Cassim Coovadia. "Master Class Session on Business and Investing in Africa." Wits Business School, July 1, 2013.
- 23 May 2023
- Research & Ideas
Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'
12-hour shifts as maître d’ at the Beverly Hills Hotel’s Polo Lounge, felt obligated to work just as hard and to be pragmatic in his goals. (“How are you going to support yourself? How are you going to support other people?”) That meant... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
the time, I bet he would have spent significant time on the online underground." Fernando Polo dismissed the potential pitfalls of bias caused by listening only to outspoken users of the Internet by saying, "Excuses such as... View Details
Keywords: by James Heskett
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
warming, but they expect multinational giants like BP and Shell to do so. Similarly, people may turn a blind eye when local companies take advantage of employees, but they won't stand for transnational players like Nike and Polo adopting... View Details