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- People (3)
- News (32)
- Research (117)
- Multimedia (1)
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- 23 Jul 2016
- News
The Art of Persuasion
bit of consensus building and (if you want) self-motivation and drive from people, you have to get them excited about the idea. I learnt the art of persuasion in business school.” Named managing director in 2010, Piramal also described... View Details
- 07 Jul 2014
- News
Is Online Video Trumping Text?
- 22 Feb 2017
- News
What Mark Zuckerberg Understands About Corporate Purpose
- 09 Aug 2012
- News
Big Business Does Best In Washington When It Plays the Underdog
- 18 Nov 2016
- News
Creating diversity in the innovation economy
- 20 May 2013
- News
5 Ways Money Can Buy Happiness
- 31 Jan 2013
- News
Can Super Bowl ads still infect the Internet?
- 01 Sep 2020
- News
Is Staying In Staying Safe?
- 08 Nov 2016
- News
The Upside of Uncertainty
- 10 Oct 2018
- News
How Many Women Does It Take to Change a Congress?
- 01 Feb 2001
- News
What Makes a Good Leader
essentially are both managers and leaders." COMMUNICATION IS KEY "Communication is the real work of leadership," says HBS professor Nitin Nohria, who documented the importance of persuasion in his 1992 book Beyond the Hype: Rediscovering... View Details
Keywords: Management
- 19 Jan 2024
- News
The Values and Virtues of a Quick Fix
leave features off the laptop. But in services. We have to not do some things well, and that can be even, that can be emotionally more challenging. In this airline, the, you know, iconic founder, Herb Kelleher, he gets this email from this very View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
commerce experience. He’ll teach you how to become your own Chief Friction-Reduction Officer and reignite customer growth and engagement. The Power of Instinct: The New Rules of Persuasion in Business and Life By Leslie Zane (MBA 1986)... View Details
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another, less-heartening reality for... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Dec 2006
- News
Man with a Mission
Chris Howard (MBA ’03), once securely on the fast track at GE, today is associate vice president at the University of Oklahoma, thanks to the persuasive powers of OU president David Boren. According to the Oklahoman (September 5, 2006),... View Details