Publications

Article

The Persuasive 'Power' of Stigma?

By: Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney and Dan Ariely

We predicted that able-bodied individuals and white Americans would have a difficult time saying no to persuasive appeals offered by disabled individuals and black Americans, due to their desire to make such interactions proceed smoothly. In two experiments, we show... View Details

Keywords: Persuasion; Stigma; Interactions; Interracial Relations; Power and Influence; Personal Characteristics; Interpersonal Communication; Attitudes

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September 1991
Background Note

Examines the principles that apply in any persuasive business situation. Describes how to analyze the goals and audience; how to devise a persuasive message; and how to execute a persuasive strategy in writing, presentations, and larger corporate communication tasks. View Details

Keywords: Business or Company Management; Communication Intention and Meaning; Interpersonal Communication; Communication Strategy

Educators

05 Aug 2009
Working Paper Summaries

Authority versus Persuasion

Keywords: by Eric J. Van den Steen

May 2009
Article

Authority versus Persuasion

By: Eric J. Van den Steen

This paper studies a manager's trade-off between using persuasion and using interpersonal authority to get an employee to 'do the right thing' from the manager's perspective (when the manager and employee disagree on the right course of action). It... View Details

Keywords: Employee Relationship Management; Managerial Roles; Projects; Motivation and Incentives; Power and Influence

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2009
Working Paper

Authority versus Persuasion

By: Eric J. Van den Steen

This paper studies a principal's trade-off between using persuasion versus using interpersonal authority to get the agent to "do the right thing"; from the principal's perspective (when the principal and agent openly disagree on the right course of action). It shows... View Details

Keywords: Employee Relationship Management; Managerial Roles; Projects; Motivation and Incentives; Power and Influence

Faced with the need for a massive change, most managers respond predictably. They revamp the... View Details

Article

Coarse Thinking and Persuasion

By: Sendhil Mullainathan, Joshua Schwartzstein and Andrei Shleifer

We present a model of uninformative persuasion in which individuals "think coarsely": they group situations into categories and apply the same model of inference to all situations within a category. Coarse thinking exhibits two features that persuaders take advantage... View Details

Keywords: Cognition and Thinking; Brands and Branding

10 Jul 2007
Working Paper Summaries

The Persuasive Appeal of Stigma

Keywords: by Michael I. Norton, Elizabeth W. Dunn, Dana R. Carney & Dan Ariely

February 2005
Article

Change Through Persuasion

By: David A. Garvin and Michael A. Roberto

Keywords: Change

Find at Harvard

23 Jul 2016
News

The Art of Persuasion

bit of consensus building and (if you want) self-motivation and drive from people, you have to get them excited about the idea. I learnt the art of persuasion in business school.” Named managing director in 2010, Piramal also described... View Details

March 2023
Module Note

Persuasive Client Presentations

By: David G. Fubini and Patrick Sanguineti

A module note for the Mastering Consulting and Advisory Skills (MCAS) course, "Persuasive Client Presentations" breaks down bad habits and good rules of thumb when preparing and giving client presentations. View Details

Keywords: Presentations

February 1997
Background Note

Principles of Effective Persuasion

Summarizes six principles of effective persuasion. A rewritten version of an earlier note. View Details

Keywords: Interpersonal Communication

Educators

01 May 1998
News

Necessary Art of Persuasion

Keywords: Jay A. Conger

18 Sep 2012
News

HBR Guide to Persuasive Presentations

Keywords: Nancy Duarte

August 1993
Background Note

Six Principles of Successful Persuasion

By: Nitin Nohria

Describes some of the key principles that managers must follow in order to successfully persuade their organization of their vision for change. View Details

Keywords: Change Management; Leadership; Organizational Change and Adaptation

Educators