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(826)
- People (4)
- News (222)
- Research (451)
- Multimedia (1)
- Faculty Publications (77)
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- 10 May 2018
- News
Google sells the future, powered by your personal data
- 01 Jun 2023
- News
Buy Big, Sell Small
steps.” As the leader of a small but growing company, she is committed to instilling company-wide values, including respect for individuals, personal responsibility, and data-driven decision-making. “I want to make sure that even if... View Details
- 01 Dec 2003
- News
Selling Digital Privacy
that they set cunning against cunning and self-adjust to technological innovation.” Although he admits that selling personal information is a difficult idea to embrace, Deighton believes it is one whose time... View Details
- 01 Nov 2013
- News
Selling Crafts with a Story
many key themes running throughout the online marketplace these days: the maker movement, which highlights handcrafted creativity; sustainable commerce (buying local and getting to know the person behind the piece); online branding ; and... View Details
- 01 Oct 2000
- News
Edward D. Bullard: The Personal Touch
business. After graduating from UC-Berkeley and HBS and a short stint at Price Waterhouse, Bullard cut his teeth as an E.D. Bullard sales manager in Detroit, "trying to sell products during a horrible recession," he recalls with a... View Details
Keywords: Susan Young
- 08 Aug 2013
- News
Cause Marketing Gets Personal
says. A natural at fundraising and policy-making, Langer excelled at establishing cause-related marketing at NABCO. "I used to think I'd be terrible at marketing, until I realized how different it is to sell something your heart is in,... View Details
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
value is that all the people aren't seeing, and then visualizing it, and then putting a team together to capture that value. My name is Jennifer Tisdel Schorsch, and I'm MBA Class of 1992. My first job was in a shoe store, and my responsibility was to be the only sales... View Details
- 10 Jan 2012
- News
How to Become Your Company's Storyteller
- 12 Jan 2016
- News
Girl Scouts Take Cookies Online
- 06 Feb 2015
- News
The myths behind pushy salespeople
- 01 Dec 2023
- News
Thinking Ahead
personalization for a customer, thinking through the right shelf assortment in a store, or stocking a warehouse, it implies changes in your process.” Finally, AI’s ability to rapidly test different options demands an experimental,... View Details
- 01 Mar 2024
- News
In Harmony
Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,... View Details
- 22 Feb 2024
- News
Combat-Tested Cancer Coaching
amazing. I did it all perfectly. No regrets." And it was not the case. I read those journals and I could constantly read between the lines and see things I was missing, things I wasn't picking up on that were probably bothering my kids, not realizing how much it meant... View Details
- 06 Jul 2023
- News
Lessons from Major League Baseball's Game-Changing Innovations
other services—ultimately I think HBO used our service, Disney and a bunch of others. And so we basically built a business, not too dissimilar from what Amazon did with Amazon Web Services, where they built this massive infrastructure to View Details
- 22 Nov 2023
- News
So You Want to Join a Startup
are, what are you good at? What are you interested in? What are your passions? Where do you think you can add value to an organization? And I touch on the general topic of, are you a startup person and what does it mean to work in a... View Details
- 16 May 2024
- News
On the Job
important because it gave me immediately some street cred many years later that I’d actually worked in a large hospital system and had worked on changing it and how to sell into hospitals and how unbelievably difficult it is for them to... View Details
Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 01 Oct 2000
- News
Carlos A. Saladrigas: Hardworking Optimist
his mother died, Saladrigas continued to work full-time -- as an office boy and a salesman -- and finished high school at night. At 19, he met and married Olga Maria León, whom he describes as "a great woman with twice my energy," after View Details
Keywords: Susan Young
- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
taking a less transparent route by selling less product in the same package and perhaps hoping the consumer doesn’t notice. Here, HBS faculty members John Gourville and Alex MacKay discuss the ups and downs of the practice of... View Details