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All HBS Web
(475)
- News (154)
- Research (176)
- Events (4)
- Multimedia (7)
- Faculty Publications (68)
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- 07 Jul 2014
- News
Is Online Video Trumping Text?
- November 2008 (Revised February 2010)
- Case
CBS and Online Video
By: Dennis A. Yao, Francisco Pizarro Beleza Rodrigues Queiro and Julia Rozovsky
In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come...
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Keywords:
Joint Ventures;
Distribution;
Business Strategy;
Competitive Strategy;
Cooperation;
Online Technology;
Media and Broadcasting Industry
Yao, Dennis A., Francisco Pizarro Beleza Rodrigues Queiro, and Julia Rozovsky. "CBS and Online Video." Harvard Business School Case 709-447, November 2008. (Revised February 2010.)
- 26 May 2014
- News
Online Video Ads Blur Picture for Marketers
- Link
Summary Video
- Jun 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- May 2011 - 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- 2015
- Other Unpublished Work
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Lingling Zhang, Clarence Lee and Anita Elberse
- May 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- August 2014
- Case
Netflix in 2011
By: Willy Shih and Stephen Kaufman
Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model...
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Keywords:
Netflix;
DVD;
DVD-by-mail;
Streaming;
Online Entertainment;
Online Video;
Disruptive Innovation;
Innovation and Management;
Innovation Strategy;
Business Model;
Disruption;
Operations;
Service Operations;
Entertainment;
Film Entertainment;
Television Entertainment;
Media;
Strategy;
Business or Company Management;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Expansion;
Technology;
Technology Adoption;
Technology Platform;
Web;
Entertainment and Recreation Industry;
United States
Shih, Willy, and Stephen Kaufman. "Netflix in 2011." Harvard Business School Case 615-007, August 2014.
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are View Details
- Jul 2006
- Conference Presentation
Entertainment Products Online and Offline: The 'Long Tail' of the Video Window
By: Anita Elberse
Keywords:
Entertainment
- 2010
- Article
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games...
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Keywords:
Internet Marketing;
Online Consumer Reviews;
Word Of Mouth;
Long Tail;
Internet and the Web;
Marketing Reference Programs;
Digital Marketing;
Video Game Industry
Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
- Web
Negotiation Course Online | HBS Online
community of peers before, during, and after your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive...
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- 23 Oct 2019
- News
An Experiment in Online Education Reaches 50,000 Learners in Five Years
and appear on a curved video wall—enabling them to see and speak with the professor and with each other. HBS Online employs the latest technology to incorporate the School’s signature case method and provide...
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- Web
Online Management Course | HBS Online
your course. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking...
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- Web
Financial Accounting Online Course | HBS Online
video above: Assets equals liabilities and owner's equity Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS Online...
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- Web
Online Leadership Principles Course | HBS Online
successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent...
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- Web
Online Learning Model | HBS Online
Engage in real-world learning with a global community of peers Play Course Platform Introduction Video Harvard Business School Online offers a unique and highly engaging way to learn vital business concepts....
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- Web
Entrepreneurship Course Online | HBS Online
I could relate to, and it helped me to understand and know that fear can be good because it fuels your passion to keep you moving forward. Anita Umoh Director at Ayzer Limited What You Earn Certificate of Completion Boost your resume with a Certificate of Completion...
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- Web
Online Business Analytics Course | HBS Online
Professionals Prepare for your next opportunity by learning how to apply basic statistics to real business problems. Meet Arjun, an HBS Online participant who took Business Analytics to better understand content creation research in his...
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