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- All HBS Web
(570)
- People (2)
- News (201)
- Research (250)
- Events (3)
- Multimedia (4)
- Faculty Publications (57)
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- June 1982
- Case
Travel Agency Industry--1981
Buzzell, Robert D. "Travel Agency Industry--1981." Harvard Business School Case 582-091, June 1982.
- December 1998
- Case
Casto Travel
By: Thomas J. DeLong and Susan Harmeling
Maryles Casto had the vision to build the largest travel agency in Silicon Valley, mirroring the growth pattern of the entire area. In 1997 the travel business changed dramatically as airlines chose not to pay travel agencies the fees they once did. Simultaneously, the... View Details
Keywords: Entrepreneurship; Finance; Internet and the Web; Change Management; Markets; Travel Industry
DeLong, Thomas J., and Susan Harmeling. "Casto Travel." Harvard Business School Case 899-120, December 1998.
- December 2013 (Revised March 2016)
- Case
Managing Online Reviews on TripAdvisor
By: Thales Teixeira and Leora Kornfeld
In 2013, TripAdvisor was the most visited online travel site in the world. It hosted a massive repository of information on hotels and travel services, and provided millions of reviews written by consumers. Consumers were becoming increasingly motivated to read and... View Details
Keywords: Online Word-of-mouth; Online Reviews; Hotels; Internet and the Web; Marketing Communications; Marketing Reference Programs; Digital Marketing; Customer Satisfaction; Travel Industry; Travel Industry
Teixeira, Thales, and Leora Kornfeld. "Managing Online Reviews on TripAdvisor." Harvard Business School Case 514-071, December 2013. (Revised March 2016.)
- March 2010
- Background Note
Airline Travel in the U.S.
By: Sunil Gupta and Kavita Shukla
How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details
Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States
Gupta, Sunil, and Kavita Shukla. "Airline Travel in the U.S." Harvard Business School Background Note 510-096, March 2010.
- October 1998 (Revised May 2001)
- Case
Preview Travel (A)
By: William A. Sahlman, Nicole Tempest, Daniel H Case III and Robert Keller
Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel's business plan and financing strategy and... View Details
Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Valuation; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States
Sahlman, William A., Nicole Tempest, Daniel H Case III, and Robert Keller. "Preview Travel (A)." Harvard Business School Case 899-085, October 1998. (Revised May 2001.)
- September 2017 (Revised November 2018)
- Case
Marriott International: The Next 90 Years
By: Chiara Farronato and Gary Pisano
The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the... View Details
Keywords: Airbnb; Competitiveness; Threats; Disruption; Lodging Industry; Long-term Growth; Loyalty Program; Marriot; Online Platforms; Online Travel Agencies; Digital Platforms; Disruptive Innovation; Competitive Strategy; Competition; Customer Focus and Relationships; Customer Satisfaction; Internet and the Web; Travel Industry; Travel Industry; Travel Industry
Farronato, Chiara, and Gary Pisano. "Marriott International: The Next 90 Years." Harvard Business School Case 618-017, September 2017. (Revised November 2018.)
- 17 Aug 2018
- News
How TripAdvisor changed travel
- 10 Mar 2016
- Cold Call Podcast
For Today’s Travel Businesses, Is It TripAdvisor or Bust?
- 10 Mar 2016
- News
For Today’s Travel Businesses, Is It TripAdvisor or Bust?
- 01 Dec 2016
- News
Starting Lineup: Upturning Travel
(ThinkStock) (ThinkStock) As Airbnb has proven, the travel industry is ripe for innovation. What’s next for several alumni- run startups that are reinventing the vacation? The Company The Founder The Pitch The News NewUGo CEO Mei Zhang... View Details
Keywords: April White
- 02 Apr 2012
- News
R.I., US agencies split $500m in Google revenues
- Web
Online Management Course | HBS Online
scenarios, and look at the management processes within each—what worked and what didn't—provided a unique method of learning, and incomparable to other course offerings available. Monica Higgins Account Director at Hollywood Agency... View Details
- 01 Sep 2010
- News
Online Fashionistas
Groupe, now with a division for men’s clothing and entering travel markets as well, has grown from 5 employees to more than 400. Membership is by invitation by other members or by registering at the site (www.gilt.com); that exclusivity... View Details
- 30 Nov 2016
- Op-Ed
Where Could More Regulation Help Small Businesses? Online Lending.
services where commonsense regulation is welcome and needed: online lending to businesses. Over the last few years online business lending has exploded. Dozens of “financial technology” (fintech) players... View Details
- Web
Online Digital Marketing Strategy Course | HBS Online
strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks 6-7 hours per week 6 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online.... View Details
- 25 Apr 2014
- News
Making travel possible for people with physical challenges
Darren Brehm (MBA 2007) launched an online travel guide and mobile app to help people with physical challenges find accessible hotels, restaurants, and activities, as well as emergency services.... View Details
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online... View Details
- 20 Feb 2013
- News
Thanking Veterans Online
Veterans Affairs benefits, Hall and fellow Army Ranger Matthew Thompson (MBA 2010) sought to create a business that would help veterans receive the benefits they deserve. The result was TroopSwap, an online source for discounts and other... View Details
- 01 Mar 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. What Is Management’s Role in... View Details