Publications

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28 Aug 2006
Research & Ideas

Online Match-Making with Virtual Dates

Literally millions of people have found dates through online match-making services, so who says the Internet is isolating? The problem for many users, however, is that initial matches are often... View Details

Keywords: by Martha Lagace; Publishing

2006
Working Paper

Improving Online Dating with Virtual Dates

By: Jeana H. Frost, Michael I. Norton and Dan Ariely

Research Summary

People Are Experience Goods: Improving Online Dating with Virtual Dates

Because internet search mechanisms are designed for finding searchable items, we tend to conceptualize the things we seek online in terms of their objective characteristics. For some pursuits, however, this illuminates a mismatch between processes and goals. In online... View Details

winter 2008
Article

People Are Experience Goods: Improving Online Dating with Virtual Dates

By: Jeana H. Frost, Zoe Chance, Michael I. Norton and Dan Ariely

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July 2023
Article

So, Who Likes You? Evidence from a Randomized Field Experiment

By: Ravi Bapna, Edward McFowland III, Probal Mojumder, Jui Ramaprasad and Akhmed Umyarov

With one-third of marriages in the United States beginning online, online dating platforms have become important curators of the modern social fabric. Prior work on online dating has elicited two critical frictions in the heterosexual dating market. Women, governed by... View Details

Keywords: Online Dating; Internet and the Web; Analytics and Data Science; Gender; Emotions; Social and Collaborative Networks

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January 2022
Case

Dating Ring

By: Thomas R. Eisenmann and Lindsay N. Hyde

In 2015, the co-founders of Dating Ring, an online dating startup that relied on human matchmakers to arrange dates between its members, were deciding whether to either shut down the service or instead manage Dating Ring as a "lifestyle company," ramping down growth... View Details

Keywords: Entrepreneurship; Failure; Business Exit or Shutdown; Internet and the Web; Venture Capital; Service Industry; Entertainment and Recreation Industry; United States

02 Apr 2012
Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

least. (He is documenting his findings in a book, due to come out in 2013.) In a recent seminar at HBS, Piskorksi shared some findings on the online dating industry, where the research opportunities are... View Details

Keywords: by Carmen Nobel; Technology

12 Apr 2022
Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

Their research suggests that transparency on dating sites—as simple as allowing users to see the identity and photos of those who “swiped right” to show their interest—improves engagement for both men and women. Since Match.com launched... View Details

Keywords: by Kara Baskin

August 2017 (Revised November 2017)
Case

Paktor: Designing a Dating App

By: Michael Luca, Stephanie Chan and Essie Alamsyah

Paktor is a popular mobile-based online dating app from Singapore, where a user can swipe right or left on a profile to indicate her interest in a potential match. The case is designed to explore issues related to pricing, market design, and launch strategies in the... View Details

Keywords: Mobile and Wireless Technology; Design; Price; Product Launch; Global Strategy

30 Oct 2017
Research & Ideas

Asking Questions Can Get You a Better Job or a Second Date

intelligent as well.” The research, published in the paper It Doesn’t Hurt to Ask: Question-Asking Increases Liking, examined data from online chats and face-to-face speed dating conversations. In addition... View Details

Keywords: by Rachel Layne

December 2012 (Revised September 2022)
Case

BabbaCo

By: Jeffrey J. Bussgang and Gaurav Jain

Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details

Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy

04 Dec 2007
First Look

First Look: December 4, 2007

identities, specifically previously enacted ones, constitute potent incentives for inducing efforts or actions. People Are Experience Goods: Improving Online Dating with Virtual View Details

Keywords: Martha Lagace

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

(the quintessential two-sided platform) must serve both men and women. Q: Please give some examples of these markets. A: Examples are pervasive in today's economy and range from dating clubs (men and women), financial exchanges, real... View Details

Keywords: by Sean Silverthorne; Technology

25 May 2010
First Look

First Look: May 25

(revised) Authors:Itai Ashlagi, Benjamin G. Edelman, and Hoan Lee Abstract We model competing auctions for online advertising, with attention to the participation costs that limit advertisers' interest in using small ad platforms. When... View Details

Keywords: Martha Lagace

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

May–June 2021
Article

Why Start-ups Fail

By: Thomas R. Eisenmann

If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details

Keywords: Entrepreneurship; Business Startups; Problems and Challenges; Failure