Publications

Publications

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  • November 2018 (Revised June 2019)
  • Case

ofo

By: Mitchell Weiss
Dai Wei and his co-founders grew Beijing-based ofo from a school-based startup to a bike-share behemoth in a matter of months, topped an all-out market-share battle fueled with almost $1 billion in venture capital, provided 2 billion bicycle rides, soaked up the... View Details
Keywords: Ofo; Bikeshare; Scale; Platforms; Government As A Platform; Platform Mechanics; Dai Wei; Dockless Bikes; Mobike; Bike-share; Online-to-offline; Mobility; Digital Platforms; Infrastructure; Transportation; Bicycle Transportation; Growth and Development Strategy; Bicycle Industry; China; Beijing
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  • June 2019 (Revised December 2019)
  • Teaching Note

ofo

By: Mitch Weiss and Mariana Oseguera Rodriguez
Teaching Note for HBS No. 819-063. View Details
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  • May 2019 (Revised September 2019)
  • Case

Mobike and ofo: Dancing with Titans (A)

By: Shikhar Ghosh and Haibo Zhao
This case address pacing issues – how fast does a company need to scale? It also examines the role of investors in determining company strategy and exit.
Mobike and ofo were two dominant players in China’s emerging dockless bike-sharing market, that allowed users... View Details
Keywords: Information Technology; Venture Capital; Financing and Loans; Competition; Value Creation; Governance; Economics; Business Startups; Strategy; Business Exit or Shutdown; Entrepreneurship; Infrastructure; Transportation; Bicycle Transportation; China
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  • Web

Curriculum - Business & Environment

the reduced carbon footprint. The Entrepreneurial Manager Ofo Key concepts: Infrastructure, Bicycles, Transportation, Ride Share Dai Wei and his co-founders grew Beijing-based ofo from a school-based startup... View Details
  • Career Coach

Maggie Yang

Experience: KPMG, ofo (Series E+ mobility-tech start-up, joined U.S. founding team), VIPKid (Series E+ ed-tech start-up, led U.S. Global Business Development and founded/GMed new business unit), Amazon (Corporate Business Development... View Details
  • 27 Aug 2019
  • Blog Post

Meet the PRIDE Club

came from a tech background after working in operations and product in Uber and ofo (a bike-sharing tech company) for four years. Alex decided to attend HBS to take a break from the hectic startup life and to explore different industries... View Details