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- All HBS Web (46)
- Faculty Publications (12)
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- All HBS Web (46)
- Faculty Publications (12)
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- 01 Sep 2015
- News
Is the Auction House of the Future Online?
Fifteen-year-old Saffronart, cofounded by Dinesh Vazirani (MBA 1994), was one of the earliest entrants, creating both a market for Indian art and an early model for bringing offline auctions online—one that has been copied by many. Even... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
inherently like the brand in the offline sense of the word more than those who haven’t. And we don’t know what would have happened if they hadn’t liked the brand on Facebook. We did a series of studies to try to disentangle that. And we... View Details
Keywords: Jen McFarland Flint
- 01 Apr 2000
- News
Getting the Message
the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle. In addition to acting as a sales representative for select Web site publishers and advertisers, the company licenses the... View Details
Keywords: Susan Young
- 01 Jun 2014
- News
Alumni and Faculty Books for June 2014
the long term. Faculty Books Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling by Frank V. Cespedes (Harvard Business Review Press) Although US companies invest almost $900 billion annually in their View Details
- 01 Mar 2010
- News
Money Matters
underscores the critical importance of moving prospects successfully from online self-help information to offline consultation. “In India, you cannot build trust online,” says Varma. “You need to have a face-to-face interaction.” With... View Details