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Show Results For
- All HBS Web
(823)
- People (3)
- News (384)
- Research (241)
- Events (3)
- Multimedia (11)
- Faculty Publications (101)
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- April 2006 (Revised October 2008)
- Case
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details
Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)
Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022, April 2006. (Revised October 2008.)
- October 2013 (Revised June 2014)
- Case
Demarketing Soda in New York City
By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)
Quelch, John A., Margaret L. Rodriguez, Carin-Isabel Knoop, and Christine Snively. "Demarketing Soda in New York City." Harvard Business School Case 514-003, October 2013. (Revised June 2014.)
- March 2014 (Revised May 2014)
- Teaching Note
Demarketing Soda in New York City
By: John A. Quelch
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
- August 2007 (Revised April 2008)
- Teaching Note
Marketing New York City
By: V. Kasturi Rangan, Anita Elberse and Marie Bell
Keywords: Marketing
- 30 Oct 2013
- News
Managing New York City
- 08 Nov 2010
- News
Going the Extra Miles
- 11 Jan 2016
- News
Startup Studio Launched in New York City
- 30 Aug 2016
Forté Forum in New York City
HBS Admissions officers and alumni will be in New York City to meet prospective women MBA candidates. View Details
- 18 Aug 2022
Information Session in New York City
Join us for an in-person info session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to meet... View Details
- 21 Jul 2022
Information Session in New York City
Join us for an in-person info session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to meet... View Details
- 15 Aug 2022
Information Session in New York City
Join us for an in-person info session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to meet... View Details
- 20 Jul 2022
Information Session in New York City
Join us for an in-person info session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to meet... View Details
- 15 Jul 2023
The MBA Tour: New York City
Interested in learning more about the Harvard MBA? Join us on July 15th at The MBA Tour: New York City hosted by GMAC. This in-person event is a great opportunity to learn more... View Details
- August 1998
- Supplement
New York City Investment Fund, Video
By: James E. Austin and Rosabeth M. Kanter
Austin, James E., and Rosabeth M. Kanter. "New York City Investment Fund, Video." Harvard Business School Video Supplement 399-508, August 1998.
- 24 Mar 2024
The MBA Tour New York City
Are you ready to take your career to the next level? You'll have the chance to meet with admissions decision-makers, improve your application, and get exclusive GMAT Exam tips from the exam creators! View Details
- 8 AM – 5 PM EST, 17 Nov 2016
- Career Events
Career Reboot Camp in New York City
Career Reboot Camp is coming to New York! Led by Professor Tim Butler and facilitated by HBS career coaches, participants will work through exercises to reflect on their key career interests, what's important to them in work and life, and create a plan to move forward... View Details
- 11 Jul 2023
HBS Information Session in New York City
Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to... View Details
- 08 Aug 2023
HBS Information Session in New York City
Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to... View Details
- 07 Aug 2023
HBS Information Session in New York City
Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to... View Details
- 12 Jul 2023
HBS Information Session in New York City
Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to... View Details