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Show Results For
- All HBS Web
(10,605)
- People (56)
- News (2,355)
- Research (5,608)
- Events (33)
- Multimedia (70)
- Faculty Publications (3,477)
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- 22 Feb 2022
- News
Brand New
World War II, members played a key role in the Normandy invasion. When Sundy left the army for the corporate world, he turned his attention to similarly storied names such as Cheerios, Betty Crocker, KitchenAid, and Maytag in his marketing roles at General Mills and... View Details
- 01 Apr 2001
- News
Books: Brand New
by Nancy F. Koehn (Harvard Business School Press) The creation of a powerful, widely recognized brand is the ultimate goal that every entrepreneur dreams of but few achieve. In her new book, View Details
- 29 Mar 2013
- News
New Life for Old Brands
- 01 Feb 2017
- News
The Hot New Brand of Higher Education
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer... View Details
Keywords: April White
- 02 Sep 2014
- News
New Fashion Brand Honors Grandmother's Stylish Legacy
- 01 Dec 2020
- News
New News
co-CEO of the New Paper, and Sur, founder and CEO of the Juggernaut, leading a new venture in an intensely competitive environment has been the best sort of challenge, calling on every one of their MBA... View Details
- 23 Jan 2020
- News
It has never been easier to launch a new brand
- 08 Aug 2019
- News
Shohoz Celebrates 5th Anniversary With New Brand Positioning
- 19 Apr 2019
- News
Tiger’s Back, and That’s Good News for Other Troubled Brands
- 28 Mar 2016
- News
The Alum Building a Brand New City in Panama
experience—bought the base and began building a new city. “It was a white canvas to develop from the beginning,” Gilinski told Forbes. Today, nearly 1,000 buildings stand in Panama Pacifico—a property five... View Details
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
three-week Foundations program, which provides a few courses to give students a better foundation for the curriculum and a very important acculturation experience. The end result is that we can now go into more depth in the required curriculum. Are there any View Details
- 28 Feb 2019
- News
New Program Will Develop Leaders of Innovative Ventures
people have great ideas and drive, but they don’t necessarily have the skills, knowledge, or connections to execute yet. We’re excited to see what they will do.” HBS Dean Nitin Nohria believes the program will be a catalyst in developing... View Details
- 05 Nov 2013
- News
Start-Ups Get a Start in New Orleans
of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for... View Details
- 25 Feb 2011
- News
Building America's Most Innovative Brands
- 01 Apr 1999
- News
A Vibrant Brand
surrounded by Vibe posters - in the Manhattan office where he oversees the Vibe brand, is clear: he owes a tremendous amount to others. Insightful and likable, Clinkscales would be equally at ease in a trendy New York dance club or in the... View Details
Keywords: Susan Young
- 23 Apr 2012
- News