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- 01 Dec 2011
- News
Knowing the Score
campaign—still one of the most creative promotions any network has ever produced about itself—and the methodology behind it. ESPN has had many corporate owners over the years, and the famous edict of Watergate’s “Deep Throat” to “follow... View Details
- 23 Jan 2024
- News
A Wide Net
Growing up in Mumbai, Navroz Udwadia (MBA 2005) spent most of his time on the tennis court, where he was an internationally ranked athlete. Today, as cofounder and partner of Alpha Wave, a global investment group with a multibillion-dollar stake in India’s startup... View Details
Keywords: April White
- 08 Dec 2016
- News
A Simple Way to Measure Health Care Outcomes
- 01 Dec 2023
- News
Thinking Ahead
Autonomy in and of itself is a reward.” Unlock TikTok Imagine generating $1.7 billion in sales in a 12-hour live stream. That record-setting feat, achieved on the Chinese platform Taobao, belongs to Austin Jiaqi Li, an online influencer with an estimated View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
- 01 Aug 1998
- News
High Honors
has also helped build scores of homes for low-income families across the country. Recognizing Fudge's many accomplishments, the HBS Network of Women Alumnae honored her last November with its own Alumna Achievement Award. Ellen R. Marram... View Details
- 29 Nov 2023
- News
A Holiday Benefit Dinner in LA; Seattle Club Revival Underway
held at the California Club in Los Angeles, will feature a cocktail hour, formal dinner and dancing, and a silent auction. All net proceeds are benefitting the fund, which sends local MBA students and nonprofit leaders to HBS. HBSASC... View Details
Keywords: Margie Kelley
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
customers, investors, and communities a voice and a place at the table when corporate leaders address the climate issues their organizations face. This has manifested in over $30 trillion in investment product under the ESG “label,” numerous commitments to meeting... View Details
- 01 Sep 2011
- News
Alumni Book Briefs
environment everyday practices. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (MBA ’78) with Rob Markey (MBA ’90) (Harvard Business Review Press)... View Details
- 02 Oct 2012
- News
Green Pioneer
from several different Harvard departments, as well as public officials and engineering firms. The criteria are: quality of life, leadership, resources allocation, natural world, and climate and risk. It’s a rare project that can score... View Details
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
impact?” “One of our big projects was to enable people in California to get food assistance from their mobile phone. To promote that, we started running Google AdWord campaigns. We’ve found that for every $10 that we spend, we can get... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
volumes and the customer experience and net promoter score (NPS) that’s most contingent on happy outcomes for well-handled, urgent calls. For me, this is choice three, going... View Details
- 15 Jun 2021
- News
Case Study: Inside Story
cheapest and most effective form of marketing, but it’s also the best signal that you actually have a good product that people want. Don’t know what your net promoter score is... View Details
- 01 Oct 1998
- News
Playing to Win
pitch. For Adidas CEO Robert Louis-Dreyfus, a Frenchman and a soccer fan extraordinaire, the outcome of the Cup competition could not have been sweeter. With his company having invested $100 million in Cup-related marketing and View Details
Keywords: Garry Emmons
- 01 Oct 2000
- News
Laura Scher of Working Assets
become effective activists and philanthropists through their everyday activities, at little or no cost to them," explains the friendly and low-key Scher, seated in an office whose walls are lined with posters and photos from scores of... View Details
Keywords: Marguerite Rigoglioso
- 01 Mar 2017
- News
Case Study: Moment in the Sun
Above: The Ario Lamp parallels the sun’s schedule. (Courtesy Ario) Ario is a smart lighting company in the Bay Area whose lamp changes light direction and color dynamically throughout the day, promoting better health. The shifts in... View Details
Keywords: Dan Morrell
- 01 Mar 2015
- News
A Boomtown's Echo
George is the finance director for the Post Carbon Institute, a California think tank dedicated to promoting sustainable energy that recently examined the Bakken in its report Drilling Deeper: A Reality Check on U.S. Government Forecasts... View Details
- 24 Mar 2021
- News
Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education
practices that promote diversity, equity, and inclusion in our work and in our communications; it is also reviewing the current practices of projects, board composition, volunteer profile, and awards and making recommendations to... View Details
Keywords: Margie Kelley
- 06 Dec 2021
- News
December 2021 Alumni and Faculty Books
unposted openings, discussing salaries, and how getting recognition for accomplishments can lead to promotions and pay increases. The book’s case studies and expert contributions provide many examples and recommendations to manage stress... View Details
- 10 Mar 2017
- News
The Business of Lego Batman
professional growth? An artist may start out as an artist. Then do I promote them and properly train them to be head of story? The next position could be to become co-director and eventually to the director of a movie. So in the case of... View Details