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- All HBS Web
(496)
- People (3)
- News (117)
- Research (288)
- Events (1)
- Multimedia (2)
- Faculty Publications (66)
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- 01 Apr 1999
- News
A Vibrant Brand
such as the Society of Publication Designers, it has been nominated for five National Magazine Awards. In fact, two of Vibe's recent accomplishments have put the enterprise in the company of Rolling Stone. With the 1997 acquisition of... View Details
Keywords: Susan Young
- 30 Jun 2017
- News
Rebuilding the Girl Scouts Brand
spent more than a decade at PepsiCo, for the most part undertaking brand management for well-known products such as Aquafina and Starbucks Bottled Frappuccino. During her time at the company, she was also tapped to work on a PepsiCo... View Details
Keywords: April White
- 29 Mar 2012
- News
Trayvon Martin & Skittles: When brands lose control of their image
- 12 Jun 2014
- News
Sales Strategy: Stay Cool, Cute and Exclusive
- 04 Jan 2016
- News
What Podcasts Do Professors Listen To?
- 22 Jun 2018
- News
Harvard Business School Welcomes Dwyane Wade As Executive Fellow
- 11 Oct 2023
- News
Soldier On
people, they'll look down on Newport News, they'll talk bad about it, but it's a great place to live. It's right on the water. It's very, very affordable. And so just trying to increase our brand and where we stand on the View Details
- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
divisions - Coty and Lancaster - and its seven thousand employees worldwide. The Coty Division manufactures mass-market fragrances, cosmetics, and skin-care products that are available in drug and grocery stores, while the Lancaster Group markets prestige View Details
Keywords: Susan Young
- 22 Feb 2022
- News
Breaking News
(PhDOB 2019) has studied the issues facing local papers from multiple angles. Now, as cofounder and CEO of the National Trust for Local News, she has developed a first-of-its-kind model to preserve local news as a public good. The premise... View Details
- 01 Dec 2022
- News
Full Court Press
delivers down the road.” Video Embed Victor Williams on the personal meaning of his work with NBA Africa Forging local business partnerships also can offer the league singular insight into new markets that a global corporation might not have. Of course, global View Details
Keywords: Dan Morrell
- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a... View Details
- 01 Jun 2014
- News
In My Humble Opinion: Jan Swartz (MBA 1996)
SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) Growing up in Houston, Jan Swartz (MBA... View Details
- 01 Mar 2014
- News
Cutting Edge
Steve Silk (MBA 1978), shown here with his Smith Brothers actors, is a master at fashioning turnarounds. SILK & HIS BROS: "Iconic brands like Smith Brothers get instantaneous consumer and media respect." Photos courtesy of Smith Brothers... View Details
- 01 Jun 2018
- News
Disrupting India’s Dental Market
incentives for better care along the way. “If one person is looking for a cardiologist, the question is always, ‘Who is the best cardiologist?’” he says. “When it comes to a dentist, the question is, ‘Who is convenient? Who is good?’ It was a business where a View Details
Keywords: Sasha Issenberg
- 19 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- 01 Mar 2014
- News
Insight: Yenball
geographic: Japanese stars who come to US cities with a large Japanese population—Los Angeles and New York, for example—can convert those populations into increased ticket and merchandise sales. (All major league teams share national TV... View Details
- 01 Jun 2015
- News
The Military and the MBA: Lance Batchelor (MBA 1993)
decisions. The Navy showed me the importance of that. And I have tried to do that in my civilian roles ever since, whether it was as a brand manager of Oil of Olay or the CEO of a multibillion-dollar business. Next: Richard Kondo (MBA... View Details