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  • 2022
  • Working Paper

Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories

By: Rory McDonald
For a new market category to materialize, someone must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping... View Details
Keywords: Nascent Markets; New Categories; Innovation; Qualitative Methods; Emerging Markets; Strategy; Cultural Entrepreneurship; Innovation and Invention
Related
  • May 2019 (Revised March 2022)
  • Module Note

Nascent Platform Strategy: Overcoming the Chicken-or-Egg Problem

By: Andy Wu, David R. Clough and Sasha Kaletsky
This note provides a framework for addressing the classic chicken-or-egg dilemma facing entrepreneurs launching nascent multi-sided platforms. There are several conditions that lead to a difficult chicken-or-egg problem: strong network effects, high multi-homing costs,... View Details
Keywords: Multi-Sided Platforms; Strategy; Entrepreneurship; Market Entry and Exit; Problems and Challenges; Competitive Advantage
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  • December 2022
  • Article

Shaping Nascent Industries: Innovation Strategy and Regulatory Uncertainty in Personal Genomics

By: Cheng Gao and Rory McDonald
In nascent industries—whose new technologies are often poorly understood by regulators—contending with regulatory uncertainty can be crucial to organizational survival and growth. Prior research on nonmarket strategy has largely focused on established firms in mature... View Details
Keywords: Technological Change; Innovation; Qualitative Methods; New Categories; Entrepreneurship; Technological Innovation; Governing Rules, Regulations, and Reforms; Risk and Uncertainty; Strategy
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  • June 2020
  • Article

Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model

By: Rory McDonald and Kathleen Eisenhardt
Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how... View Details
Keywords: Search; Legitimacy; Organizational Innovation; Organizational Learning; Mechanisms And Processes; Institutional Entrepreneurship; Qualitative Methods; Business Model Design; Business Model; Business Startups; Entrepreneurship; Emerging Markets; Adaptation; Competition; Strategy
Related
  • 15 Nov 2016
  • News

Field Course Helps Nascent Entrepreneurs Connect with Customers

Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial ventures are linked to product... View Details
  • 11 Aug 2010
  • Working Paper Summaries

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

Keywords: by Mary J. Benner & Mary Tripsas; Electronics

    The New Market Conundrum

    Brand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it's unclear who your customers really are, and conventional... View Details

    • 2010
    • Working Paper

    The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

    New industries sparked by technological change are characterized by high uncertainty. In this paper we explore how a firm's conceptualization of products in this context, as reflected by product feature choices, is influenced by prior industry affiliation. We study... View Details
    Keywords: Experience and Expertise; Technological Innovation; Product Launch; Market Entry and Exit; Industry Growth; Product Development; Behavior; Competitive Strategy; Electronics Industry
    Related
    • March 2012
    • Article

    The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

    By: Mary J. Benner and Mary Tripsas
    New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is... View Details
    Keywords: Technology; Transformation; Risk and Uncertainty; Competitive Strategy; Product; Values and Beliefs; Mathematical Methods; Power and Influence; Behavior; Experience and Expertise; Design; Market Entry and Exit; Employment Industry; Computer Industry
    Related
    • March 2022 (Revised April 2022)
    • Teaching Note

    Spotify's Audio-First Strategy: Leading the Podcasting Market

    By: Hong Luo and Carol Lin
    Teaching Note for HBS Case No. 721-439. Within 15 years, CEO Daniel Ek had led Spotify from an ambitious startup to a multi-billion dollar company that had transformed the music industry. As part of Spotify’s next phase of growth, the platform would invest heavily in... View Details
    Keywords: Business Startups; Growth and Development Strategy; Business Divisions; Customer Relationship Management; Revenue; Music Industry
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    • 01 Jun 2018
    • News

    Disrupting India’s Dental Market

    with the new brand Clove Dental. The nascent chain took its name from a spice whose analgesic properties have made it a traditional Indian folk remedy for a toothache. The growth plan relied on clustering, requiring at least 15 locations... View Details
    Keywords: Sasha Issenberg
    • Research Summary

    Resources, Strategy, and Performance During Industry Replication: The Case of Emerging Markets Private Equity

    Competitive dynamics in emerging markets private equity closely resemble those of nascent technology industries.  This is because institutional voids undermine core components of the traditional PE business model.  I am examining how resources shape strategy... View Details
    • 05 Nov 2009
    • Research & Ideas

    A Market for Human Cadavers in All but Name?

    specialize in their respective niches—politely eying each other and making sure not to overlap too directly. Such niche specialization is a fixture of many other nascent markets. It remains to be seen whether more head-on competition will... View Details
    Keywords: by Michel Anteby; Health
    • March 2006 (Revised November 2006)
    • Case

    The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry

    By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio
    In Maseru, the capital of the Kingdom of Lesotho, the stirrings of industrialization and modernization were promising, and more than 50,000 workers, mostly women, were employed in the textile sector; the figure reflected more than a threefold increase in just a few... View Details
    Keywords: History; Labor Unions; Trade; Business and Stakeholder Relations; Financial Crisis; Globalized Markets and Industries; Business and Government Relations; Decision Choices and Conditions; Foreign Direct Investment; Developing Countries and Economies; Fashion Industry; Apparel and Accessories Industry; Lesotho
    Related
    • 2015
    • Conference Presentation

    Managing Failure in Pioneering Industries: Virgin Galactic, Legitimacy, and the 2014 Test Flight Crash

    By: Luciana Silvestri and Anil Doshi
    Keywords: Failure Tolerance; Innovation; Nascent Industries; Legitimacy; Cognition; Organizational Learning; Organizations; Entrepreneurship; Emerging Markets; Performance; Learning; Failure; Cognition and Thinking; Innovation and Invention; Aerospace Industry
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    • 20 Jul 2009
    • Research & Ideas

    Markets or Communities? The Best Ways to Manage Outside Innovation

    after identifying a structural weakness. “Apple has shown the way in how to build a market of external innovators.” According to Harvard Business School professor Karim R. Lakhani, Boeing's approach is an excellent example of how not to... View Details
    Keywords: by Sean Silverthorne; Technology
    • 22 Mar 2024
    • Blog Post

    Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015)

    leveraging MBA internships and exposure to various industries that HBS provided. However, she knew creating opportunities in emerging markets was a stronger calling. “Facing inequality and poverty can be depressing, and I could see an... View Details
    • 2006
    • Article

    The Unfulfilled Need of Venture Capital in Mexico

    By: Roberto Charvel, Luis Fernando Gonzalez and Dario Olivas
    This article reviews the nascent state of venture capital in Mexico as of 2006. View Details
    Keywords: Mexico; Emerging Market; Latin America; Entrepreneurial Finance; Venture Capital; Financial Services Industry; Latin America; North and Central America
    Related
    • Web

    Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015) - Recruiting

    Insights & Advice 22 Mar 2024 Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015) Becca Carnahan Author HBS Team tag Alumni Student & Alumni Stories Nneka Chime’s (MBA 2015) career path offers an alternative road map... View Details
    • 22 Mar 2024
    • Blog Post

    Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015)

    leveraging MBA internships and exposure to various industries that HBS provided. However, she knew creating opportunities in emerging markets was a stronger calling. “Facing inequality and poverty can be depressing, and I could see an... View Details