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- Faculty Publications (2)
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- All HBS Web (9)
- Faculty Publications (2)
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- June 2007
- Article
Competitive Crowding and Risk Taking in a Tournament: Evidence from NASCAR Racing
Bothner, Matthew, Jeong-han Kang, and Toby E. Stuart. "Competitive Crowding and Risk Taking in a Tournament: Evidence from NASCAR Racing." Administrative Science Quarterly 52, no. 2 (June 2007): 208–247.
- 01 Mar 2012
- News
Under the Hood
There’s more to a championship racing organization than a hot driver and a lightning-fast pit crew. Just ask NASCAR ace Tony Stewart about Brett Frood (MBA 2004), whom he hired eight years ago to run all his racing-related businesses as... View Details
- March 2006 (Revised June 2006)
- Case
The Speedway That Won't Slow Down
Dick Berggren, well-known FOXTV announcer for NASCAR races and executive editor of Speedway Illustrated magazine, considers how to grow the business he founded and balance his time, energy, and commitments to his wife. Explores the explosive growth of media businesses... View Details
Keywords: Work-Life Balance; Business Plan; Media; Sports; Media and Broadcasting Industry; United States
Nash, Laura L., and Reed Martin. "The Speedway That Won't Slow Down." Harvard Business School Case 806-124, March 2006. (Revised June 2006.)
- 01 Jun 2002
- News
In the Driver's Seat
NASCAR racing is one of the more popular spectator sports in the country, but it's a tight little fraternity that's tough to join and expensive to belong to — maintaining a competitive team costs about $15 million per season. But die-hard... View Details
- Profile
Monne Williams
sponsor?" Seeking answers, Monne landed a college internship with Roush Racing, a NASCAR team based in Charlotte, NC. "I got to see how licensing and merchandising worked from the inside," she says. When Monne returned to... View Details
- 25 Jul 2006
- First Look
First Look: July 25, 2006
Case 806-124 Dick Berggren, well-known FOXTV announcer for NASCAR races and executive editor of Speedway Illustrated magazine, considers how to grow the business he founded and balance his time, energy, and commitments to his wife.... View Details
Keywords: Sean Silverthorne
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
endorsers. Formula 1 racing, golf, tennis, and soccer account for the lion's share of endorsers with global appeal. In the United States, football, basketball, baseball, and NASCAR racing probably account for the largest share of... View Details
- 12 Sep 2006
- First Look
First Look: September 12, 2006
differences in motives and activities of not-for-profit organizations, and the need to develop additional theories to address those differences in explaining interorganizational arrangements between them. The Structural Determinants of Aggressive Behavior on the View Details
Keywords: Sean Silverthorne
- 16 Jan 2019
- Research & Ideas
What Football Firings Teach Managers About Staying Relevant
to focus on his other passion, NASCAR racing. The team struggled in his second stint, and many believed the game had passed Gibbs by. Illustrating this, Gibbs appeared to suffer from a second-half tenure penalty over the course of his... View Details