Music Perception - Publications - Faculty & Research

Article

The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks

By: Andy Nosal, Elizabeth A. Keenan, Philip A. Hastings and Ayelet Gneezy

Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive yet exaggerated fear, which is validated and reinforced... View Details

Keywords: Natural Environment; Prejudice and Bias; Marketing; Attitudes; Music Entertainment

Citation

Read Now

02 Aug 2016
Video

Shark Footage With Ominous Music

02 Aug 2016
Video

Shark Footage with Uplifting Music

Ominous Background Music is Bad for Sharks

Experimental research reveals the influential power of music to determine how people feel about the most vilified predator in the ocean. Elizabeth Keenan and Andrew P. Nosal discuss the study “The Effect of Background Music in Shark Documentaries on Viewers’... View Details

2014
Article

Attentional Rhythm: A Temporal Analogue of Object-Based Attention

By: Julian De Freitas, Brandon Liverence and Brian J. Scholl

The underlying units of attention are often discrete visual objects. Perhaps the clearest form of evidence for this is the same-object advantage: Following a spatial cue, responses are faster to probes occurring on the same object than they are to probes occurring on... View Details

Keywords: Object-based Attention; Rhythm; Music Perception; Auditory Perception

03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

associated with shark footage. In a series of experiments, researchers found that music indeed has the power to influence public perceptions of sharks. Participants who viewed footage of swimming sharks set... View Details

Keywords: by Carmen Nobel; Media & Broadcasting

11 Oct 2016
First Look

October 11, 2016

Serafeim Abstract—We construct a measure of corporate purpose within a sample of U.S. companies based on approximately 500,000 survey responses of worker perceptions about their employers. We find that this measure of purpose is not... View Details

Keywords: Sean Silverthorne

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

business world. Yet any entrepreneur can attest to the creative power required to build an organization where none existed before. "Look, I made a hat /Where there never was a hat," sings Georges Seurat in the musical Sunday in... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

Web

Topics - HBS Working Knowledge

Education (1) Mining (1) Misleading and Fraudulent Advertising (1) Mission and Purpose (20) Mobile Technology (8) Money (4) Monopoly (6) Moral Sensibility (25) Motivation and Incentives (146) Multi-Sided Platforms (5) Multinational Firms and Management (10) View Details

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

overcome decades of TV footage of soldiers and tanks that linger in the mind. To Harvard Business School marketing professor Elie Ofek, it’s more proof that influencing long-held perceptions about a region requires more strategic... View Details

Keywords: by Danielle Kost; Tourism

Profile

Kwame Owusu-Kesse

discipline. I was (and still am) at the nascent stages of my leadership development and in order to capitalize on my full potential, I knew I had to receive formal training that challenged my perceptions of what the combination of... View Details

Keywords: Other Financial Services; Nonprofit / Government

16 Dec 2020
News

Our Favorite Stories of 2020

contracted the virus) describes that mind-altering experience and how it changed his perception of the current healthcare system. Keeping the Beat Musician-activist Kiran Gandhi (MBA 2015) describes the ups and downs of making View Details

19 Jun 2007
First Look

First Look: June 19, 2007

and that this difference in construal partly underlies future lock-in. Download the paper: http://www.hbs.edu/research/pdf/07-038.pdf A Perceptions Framework for Categorizing Inventory Policies in Single-stage Inventory Systems... View Details

Keywords: Martha Lagace

16 Aug 2016
First Look

August 16, 2016

of physician-MBAs. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51465 August 2016 PLoS ONE The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks By:... View Details

Keywords: Sean Silverthorne

12 Jan 2016
First Look

January 12, 2016

role in determining what is and is not innovative and important—and therefore valuable—in the market. Museums, collectors, and critics also play a significant role in affecting public perception and valuation of works of art, while... View Details

Keywords: Carmen Nobel

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

learning; when staff believe that support for learning-oriented culture, practices, and leadership is low, they may be less willing or able to share ideas. Purpose: We examined how staff perception of organizational support for learning... View Details

Keywords: Dina Gerdeman

01 Sep 2020
News

In My Humble Opinion: Screen Tested

it’s a good thing to do, but because it makes good business sense,” she says. “We’re addressing a massive gap in content.” Aussie advantage: “The general perception of Australians is that we’re easygoing and approachable. And the accent... View Details

Keywords: Julia Hanna; women in business; COVID-19; film; media; television; Arts, Entertainment

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

first, it has to undo the common perception that the product is an intimidating machine for guys. As part of its strategy, in July 2003, Sony introduced a PlayStation product in Europe called EyeToy: Play—a video camera (the EyeToy) and... View Details

Keywords: by Youngme Moon

14 Nov 2007
First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of... View Details