Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (5) Arrow Down
Filter Results: (5) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (5)
    • Research  (2)
  • Faculty Publications  (1)

Show Results For

  • All HBS Web  (5)
    • Research  (2)
  • Faculty Publications  (1)
Page 1 of 5 Results
  • 2024
  • Working Paper

Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details
Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization
Citation
SSRN
Read Now
Related
Huang, Ta-Wei, Eva Ascarza, and Ayelet Israeli. "Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization." Harvard Business School Working Paper, No. 24-076, June 2024.
  • Web

Students on the Job Market - Doctoral

interventions. Unlike traditional multi-task learning methods that build separate models for each intervention, IRL uses a unified prediction model across past experiments to enhance generalizability. We... View Details
  • 04 Nov 2010
  • What Do You Think?

Why Do We Chase Stars?

the time to learn their new company's management processes." Stephen Basikoti put it this way: "The fact that some transplanted leaders do not succeed does not negate the fact that management performance is portable; it simply... View Details
Keywords: by Jim Heskett
  • 04 May 2020
  • Blog Post

6 Things You Should Know About the HBS/HKS Joint Degree

(MBA/MPP 2017) and Taniel Chan (MBA/MPP 2017) are invested in understanding how social change can be driven through public-private partnerships. Being the tremendous multi-taskers they are, they’re also eager to help prospective students... View Details
  • Web

Departments | Employment

accomplish our goals and juggle many activities at once. Attributes of Successful Staff Members Flexibility Ability to multi-task and appropriately prioritize Eagerness to learn Customer Orientation Good... View Details
  • 1
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.