Filter Results:
(5)
Show Results For
- All HBS Web
(5)
- Research (2)
- Faculty Publications (1)
Show Results For
- All HBS Web
(5)
- Research (2)
- Faculty Publications (1)
Page 1 of 5
Results
- 2024
- Working Paper
Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization
This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details
Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization
Huang, Ta-Wei, Eva Ascarza, and Ayelet Israeli. "Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization." Harvard Business School Working Paper, No. 24-076, June 2024.
- Web
Students on the Job Market - Doctoral
interventions. Unlike traditional multi-task learning methods that build separate models for each intervention, IRL uses a unified prediction model across past experiments to enhance generalizability. We... View Details
- 04 May 2020
- Blog Post
6 Things You Should Know About the HBS/HKS Joint Degree
(MBA/MPP 2017) and Taniel Chan (MBA/MPP 2017) are invested in understanding how social change can be driven through public-private partnerships. Being the tremendous multi-taskers they are, they’re also eager to help prospective students... View Details
- 04 Nov 2010
- What Do You Think?
Why Do We Chase Stars?
the time to learn their new company's management processes." Stephen Basikoti put it this way: "The fact that some transplanted leaders do not succeed does not negate the fact that management performance is portable; it simply... View Details
Keywords: by Jim Heskett
- Web
Departments | Employment
accomplish our goals and juggle many activities at once. Attributes of Successful Staff Members Flexibility Ability to multi-task and appropriately prioritize Eagerness to learn Customer Orientation Good... View Details