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November 1989 (Revised February 1992)
Case

Ford Motor Co.: Dealer Sales and Service

By: Leonard A. Schlesinger

Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found... View Details

Keywords: Organizational Change and Adaptation; Change Management; Distribution Channels; Customer Focus and Relationships; Service Industry; Auto Industry; Retail Industry; United States

October 1988 (Revised May 1990)
Case

Ford Motor Co.: The Product Warranty Program (A)

Raises powerful issues concerning product warranty policy as a strategic marketing variable. Also raises several exciting issues concerning the role of product policy in competitive battles, product line issues, interfunctional coordination issues, and some ethical... View Details

Keywords: Competition; Marketing Strategy; Insurance; Product; Policy; Manufacturing Industry; Auto Industry; United States

March 2018
Case

EKOL Logistics: Thinking Outside the Box

By: Willy C. Shih and Esel Çekin

This case describes Ekol, an intermodal transportation and logistics company, and how it manages capacity planning. Its busiest routes linked motor vehicle assemblers in Germany and Turkey with many of their parts suppliers, but it had also developed key links in... View Details

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

and revolutionized millions of Americans' lives. Riding the wave of the Model T's success, Ford Motor Company became the undisputed leader of this young market and by the early... View Details

Keywords: by Staff; Auto

July 2024 (Revised October 2024)
Case

Knowledge Transfer: Toyota, NUMMI, and GM

New United Motors Manufacturing, Inc. (NUMMI) was a joint venture between Toyota and General Motors. It was an opportunity for GM to learn about the Toyota Production System, which was quite different from the mass production processes American automakers used at the... View Details

Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor Unions; Management Systems; Performance Improvement; Production; Labor and Management Relations; Auto Industry; Japan; United States

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

growth The strategy map and accompanying scorecard provide a powerful communication vehicle about the organization's vision and strategy. Rather than use measurement to control... View Details

Keywords: by Robert S. Kaplan & David P. Norton

11 Sep 2018
First Look

New Research and Ideas, September 11, 2018

this case:https://hbsp.harvard.edu/product/219014-PDF-ENG Harvard Business School Case 618-037 EKOL Logistics: Thinking Outside the Box This case describes Ekol, an intermodal transportation and logistics company, View Details

Keywords: Dina Gerdeman

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

and the availability of limited liability to raise finance for the new business opportunities which appeared at this time. They functioned in part as venture capitalists identifying opportunities View Details

Keywords: by Geoffrey Jones

18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

On a journey that began 17 months ago, General Motors entered and emerged from bankruptcy to become a private company with Uncle Sam as its largest shareholder. The company reaches another milestone today by... View Details

Keywords: by Staff; Auto

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

for auto parts online. Finally, the company is moving its internal processes, such as billing and inventory, online. GM estimates that each of these four undertakings will save an extraordinary amount of... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

1989 about service in the auto industry, Ford Motor Co.: Dealer Sales and Service, puts it best: “Nothing much has changed over 25 years. The experience is still generally... View Details

Keywords: by Sean Silverthorne; Auto

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

Has Entered the Mainstream By: Chatterji, Aaron K., and Michael W. Toffel Abstract—Leaders in all sectors, from business to sports to education, are increasingly wading into controversial political and... View Details

Keywords: Sean Silverthorne

10 Apr 2006
Research & Ideas

American Auto’s Troubled Road

vehicles to America. Responding to that change and the subsequent surge in domestically produced Japanese nameplates "was not just a technological issue for American automakers, but a psychological... View Details

Keywords: by Garry Emmons; Manufacturing; Transportation; Auto

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

agencies can improve—even offices of motor vehicle registration. The challenge is that public agencies serve two types of customers: clients and taxpayers. This is similar to... View Details

Keywords: by Sean Silverthorne

06 Apr 2010
First Look

First Look: April 6

multiple). Main focus is to assess this as an entrepreneurial venture. Students do not need to be familiar with REITs. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810102-PDF-ENG Saginaw Parts Co. View Details

Keywords: Martha Lagace

20 Aug 2001
Research & Ideas

Making an Ally of Uncle Sam

manufacturer like Ford Motor Company. Ford cooperates with its suppliers to design new vehicles even as it negotiates vigorously with them over the terms on which parts will be... View Details

Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar

21 Oct 2014
First Look

First Look: October 21

literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest part of strategy... View Details

Keywords: Sean Silverthorne

18 Sep 2013
Research & Ideas

Excerpt: Manufacturing Morals

campus is closed to most motor vehicles, a rule that encourages face-to-face encounters along the walking paths. Taxis, and often black limousines, patiently wait for their clients on the campus' margins. As... View Details

Keywords: Education

29 Jan 2008
First Look

First Look: January 29, 2008

small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the Ace create a new product category and enabled Tata... View Details

Keywords: Martha Lagace

26 Sep 2024
HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

sometimes die. AI, AVs, and saving lives With less emotion behind the wheel, Musk and Tesla argue that automation could address real-world safety problems. As the case explains, View Details

Keywords: by Tom Quinn; Auto; Technology

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